The success factors of an organization are not only innovation, management, good marketing, financial planning, and other strategies, but what is even more important is the organizational culture. Creating a unique corporate culture that motivates employees and positions them with the organization's goals is one of the biggest challenges for the organization and management. In today's digitized world, where many employees do not even work in the same place, it is necessary to establish the norms and values that all employees will share. An excellent organizational culture allows the organization to win over the competition because it is difficult to copy and imitate one's culture. When an organization has a great culture, with values, and behaviors that are greatly merged into work, they will have positive impacts on the organization and a greater impact on organizational effectiveness. The objective of this final work is to show the importance of organizational culture while connecting the topics of football and organizational culture. Sports teams add a special dimension to organizational culture because there is a strong team feeling. In sports teams, everyone is familiar with the club's visible symbols such as the coat of arms or the anthem, but the culture of the club goes much further than the visible elements. The most important values of football clubs are ambition and community, humility, conformity, and uniqueness. Clubs differ from other types of organizations in that they operate among different generations and staff of different backgrounds. The culture of the organization is built together with the organization and human potential is an essential part of the company's culture.