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undergraduate thesis
MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA
Završni rad
2023. urn:nbn:hr:145:731783
Šarčević, Judita
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šarčević, J. (2023). MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:731783

Šarčević, Judita. "MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:731783

Šarčević, Judita. "MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:731783

Šarčević, J. (2023). 'MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 May 2024, https://urn.nsk.hr/urn:nbn:hr:145:731783

Šarčević J. MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 May 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:731783

J. Šarčević, "MARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:731783

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Metadata
TitleMARKETINŠKE AKTIVNOSTI NA TRAŽILICAMA : Završni rad
Title (english)Search engine marketing : Final paper
AuthorJudita Šarčević
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema rada se vodi pod nazivom „Marketinške aktivnosti na tražilicama“. U uvodu se ukratko navodi što će se sve pojasniti u radu od početka pa sve do samoga kraja. Započinje se s objašnjenjem pojmova marketinga i elektroničkog marketinga jer je i njihovo značenje povezano sa samom temom rada. Dio koji čini e-marketingom kao takvim jesu aktivnosti na tražilicama koje se dijele na oglašavanje na tražilicama (SEA) i optimizaciju na tražilicama (SEO). Njihovo detaljno objašnjenje i sve njihove funkcije objasnit će kasnije. Tražilice su također jedan vrlo bitan segment teme, no njihovo značenje nije svima dobro poznat. One predstavljaju servise za pretraživanje koji omogućavaju svojim korisnicima da s lakoćom pronađu željeni sadržaj koji se nalazi na javnim servisima. Nadalje, rad se dijeli u dva dijela. Posebno poglavlje biti će posvećeno isključivo optimizaciji na tražilicama, a posebno poglavlje o oglašavanju na tražilicama. Za kraj provest će se rasprava te utvrditi koje su to koristi, a koji nedostaci optimizacije na web stranicama te u konačnici izvesti zaključak.
Abstract (english)
The topic of the paper is entitled „Marketinške aktivnosti na tražilicama“. The introduction briefly says what will be explained in the paper from the beginning to the very end. It begins with an explanation of the terms marketing and electronic marketing because their meaning is related to the topic of the paper. The part that makes e-marketing as such are search engine activities that are divided into two parts - search engine advertising (SEA) and search engine optimization (SEO). Their detailed explanation and all their functions will be explained later. Search Engine are also a very important segment of the topic, but their meaning is not well known to everyone. They are search services that allow their users to easily find the content they want on public services. Furthermore, the paper is divided into two parts. A special chapter will be dedicated exclusively to search engine optimization and a special chapters on search engine advertising. Finally, a discussion will be held to determine the benefits and shortcomings of website optimization and finally draw a conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:731783
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/ bacaccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/ bacaccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-12 14:21:25