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undergraduate thesis
PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D.
Završni rad
2023. urn:nbn:hr:145:282341
Šimošić, Lara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Šimošić, L. (2023). PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:282341

Šimošić, Lara. "PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:282341

Šimošić, Lara. "PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:282341

Šimošić, L. (2023). 'PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 08 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:282341

Šimošić L. PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 December 08] Available at: https://urn.nsk.hr/urn:nbn:hr:145:282341

L. Šimošić, "PROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:282341

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TitlePROMJENE PROIZVODA I USLUGA ORGANIZACIJE COCA-COLA D.D. : Završni rad
Title (english)PRODUCTS AND SERVICES CHANGE IN COCA-COLA COMPANY : Final paper
AuthorLara Šimošić
MentorIvana Fosić (mentor)
MentorAna Živković (komentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2023-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Kako bi opstala na tržištu, pretekla svoju konkurenciju te zadovoljila potrebe svojih potrošača Coca-Cola je kroz svoju povijest postojanja morala unositi promjenu za promjenom kako bi dorasla razvijanju svijeta, ali i ljudi. Brojne organizacije kao i već spomenuta primorane su uvesti promjene u svoje poslovanje kako bi opstale na već prezasićenom tržištu. Te promjene mogu se odvijati u poslovanju, broju zaposlenika, strukturi, tehnologiji ili promjene proizvoda i usluga. Prilikom uvođenja novog proizvoda na tržište potrebno je obratiti pozornost na iznimno velik broj elemenata koji mogu odlučiti o uspjehu ili propasti novog proizvoda. Svakom novom proizvodu potrebno je pronaći i ciljanu skupinu koja će biti spremna uložiti novac u kupovinu. Dakle, potrebno je pratiti i promatrati želje i ukuse potrošača kako bi se njihove potrebe pravilno zadovoljile. Organizacije koje odbijaju uvesti novitet u svoje poslovanje i koje se drže zastarjelih metoda imaju veću mogućnost propadanja. Kroz ovaj završni rad objasnit će se i definirati vrste organizacijskih promjena, promjene proizvoda i usluga te će se objasniti zašto su promjene nužne za napredak organizacija. Na samom kraju objedinit će se sve informacije koje će se prikupiti kroz pisanje ovoga rada kako bi se sumirale u raspravu i naposljetku u konačan zaključak.
Abstract (english)
In order to survive on the market, overtake its competition and meet the needs of its consumers, Coca-Cola has had to introduce change after change throughout its history in order to keep pace with the development of the world and people. Numerous organizations, like the one mentioned above, are forced to introduce changes in their operations in order to survive in an already oversaturated market. These changes can take place in operations, number of employees, structure, technology or changes in products and services. When introducing a new product to the market, it is necessary to pay attention to an extremely large number of elements that can decide the success or failure of the new product. Every new product needs to find a target group that will be ready to invest money in shopping. Therefore, it is necessary to monitor and observe the wishes and tastes of consumers in order to properly satisfy their needs. Organizations that refuse to introduce novelty into their business and that stick to outdated methods have a greater chance of failure. Through this final paper, the types of organizational changes, changes in products and services will be explained and defined, and it will be explained why changes are necessary for the progress of organizations. At the very end, all the information that will be collected through the writing of this paper will be combined in order to be summarized in a discussion and finally in a final conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:282341
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-13 09:17:54