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master's thesis
UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI
Diplomski rad
2023. urn:nbn:hr:145:824742
Vakanjac, Svetlana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Vakanjac, S. (2023). UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:824742

Vakanjac, Svetlana. "UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:824742

Vakanjac, Svetlana. "UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:824742

Vakanjac, S. (2023). 'UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:824742

Vakanjac S. UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 October 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:824742

S. Vakanjac, "UTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:824742

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Metadata
TitleUTJECAJ KATALOGA TRGOVAČKIH LANACA NA ODLUKE O KUPNJI : Diplomski rad
Title (english)THE INFLUENCE OF SHOPPING CATALOGS ON PURCHASE DECISIONS : Graduate paper
AuthorSvetlana Vakanjac
MentorZdravko Tolušić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proces odluke o kupnji ili put kupčeve odluke su koraci koji vode kupca do kupnje proizvoda ili usluge. Međutim, razumijevanjem potrošačevog ponašanja, tvrtke mogu iskoristiti te varijacije u kupovnim navikama. Proces odlučivanja o kupnji nije linearan i s vremena na vrijeme varira zbog različitih obrazaca kupnje kupaca. Proces odlučivanja o kupnji prisutan je u mnogim industrijama, a ovo istraživanje bavilo se upravo prodajom trgovačkih lanaca. Pomoću ankete dobivene su povratne informacije potrošača o odnosu prema katalozima i kataloškoj ponudi trgovačkih lanaca.
Abstract (english)
The purchase decision process or buyer's decision path is the steps that lead the customer to purchase a product or service. However, by understanding consumers behavior, companies can take advantage of these variations in buying habits. The purchase decision process is not linear and varies from time to time due to different buying patterns of customers. The purchase decision process is present in many industries, and this research dealt with retail chain sales. With the help of a survey, consumer feedback was obtained on the attitude towards catalogs and the catalog offer of retail chains.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:824742
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-13 17:18:52