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master's thesis
VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU
Diplomski rad
2023. urn:nbn:hr:145:051870
Buljubašić, Anita
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Buljubašić, A. (2023). VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:051870

Buljubašić, Anita. "VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:051870

Buljubašić, Anita. "VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:051870

Buljubašić, A. (2023). 'VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:051870

Buljubašić A. VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 March 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:051870

A. Buljubašić, "VERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:051870

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Metadata
TitleVERBALNA KOMUNIKACIJA U POSLOVNOM PREGOVARANJU : Diplomski rad
Title (english)VERBAL COMMUNICATION IN BUSINESS NEGOTIATION : Graduate paper
AuthorAnita Buljubašić
MentorHelena Štimac (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberIvana Fosić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2023-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Verbalna komunikacija je ključni faktor u svakodnevnom funkcioniranju društva, pa tako i u poslovnom pregovaranju. Diplomski rad na temu Verbalna komunikacija u poslovnom pregovaranju daje prikaz poslovnog pregovaranja, vrsta i oblika komunikacije, važnosti komunikacije i same verbalne komunikacije kroz razvoj i vrste komunikacije. Dakle, neki razlozi zašto je komunikacija važna su: dijeljenje informacija, komunikacija omogućuje dijeljenje ideja, misli i informacija s drugima. Verbalna... More komunikacija je čin korištenja izgovorenih riječi za izražavanje misli, ideja, emocija i osjećaja. Uspješna verbalna komunikacija u poslu zahtijeva nekoliko ključnih elemenata poput jasnoće, vještine slušanja, empatije, govora tijela, povjerenja, pripreme i povratnih informacija. Međutim, postoje i neki izazovi i ograničenja povezani s verbalnom komunikacijom. Jedan od primarnih izazova je mogućnost pogrešne komunikacije ili nesporazuma, a za prevladavanje izazova bitno je prakticirati učinkovite komunikacijske strategije tj. čimbenike, poput aktivnog slušanja, empatije i otvorenog uma. Kroz drugi dio rada se prikazuje primarno istraživanje na temu čimbenika, prepreka i preduvjeta koji utječu na verbalnu komunikaciju u poslovnom pregovaranju. Dakle, kroz diplomski rad je provedeno primarno istraživanje na temu verbalna komunikacija u poslovnom pregovaranju gdje se provedenim i analiziranim primarnim istraživanjem zaključilo kako je verbalna komunikacija važna u poslovnom pregovaranju, te kako su čimbenici i preduvjeti koji utječu na verbalnu komunikaciju u poslovnom pregovaranju koncentracija, samopouzdanje, otvoren um i empatija. S druge strane, rezultati nisu pokazali kako prepreke u verbalnoj komunikaciji utječu na ishod poslovnog pregovaranja. Less
Abstract (english)
Verbal communication is a key factor in the daily functioning of society, including in business negotiations. The diploma thesis about Verbal communication in business negotiation presents a description of business negotiation, types and forms of communication, the importance of communication and verbal communication itself through the development and types of communication. So, some reasons why communication is important are: sharing information, communication allows sharing ideas,... More thoughts, and information with others. Verbal communication is the act of using spoken words to express thoughts, ideas, emotions, and feelings. Successful verbal communication at work requires several key elements such as clarity, listening skills, empathy, body language, trust, preparation, and feedback. However, there are also some challenges and limitations associated with verbal communication. One of the primary challenges is the possibility of miscommunication or misunderstanding, and to overcome the challenge it is essential to practice effective communication strategies, i.e., factors such as active listening, empathy, and an open mind. The second part of the paper presents primary research on the topic of factors, obstacles and preconditions that affect verbal communication in business negotiations. Thus, through the diploma thesis, primary research was conducted on the subject of verbal communication in business negotiations, where the conducted and analyzed primary research concluded that verbal communication is important in business negotiations, and that the factors and prerequisites that affect verbal communication in business negotiations are concentration, self-confidence, open mind and empathy. On the other hand, the results did not show how obstacles in verbal communication affect the outcome of business negotiations. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:051870
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-18 08:49:55
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