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undergraduate thesis
Oglašavanje putem društvenih mreža
2016. urn:nbn:hr:145:499295
Yousri, Heba
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Yousri, H. (2016). Oglašavanje putem društvenih mreža (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:499295

Yousri, Heba. "Oglašavanje putem društvenih mreža." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:499295

Yousri, Heba. "Oglašavanje putem društvenih mreža." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:499295

Yousri, H. (2016). 'Oglašavanje putem društvenih mreža', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:499295

Yousri H. Oglašavanje putem društvenih mreža [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:499295

H. Yousri, "Oglašavanje putem društvenih mreža", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:499295

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Metadata
TitleOglašavanje putem društvenih mreža
AuthorHeba Yousri
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U novije vrijeme bitna stavka u oglašavanju je jezična osviještenost. Područje oglašavanja danas je pod utjecajem marketinga nove vrste, a to je Internet marketing ili kako mnogi znaju reći e-marketing. U oglašavanju proizvoda i usluge jako je bitno isticati pozitivnost, dodatne mogućnosti koje proizvod pruža, te na taj način stvoriti proizvod i uslugu koja će se svojim identitetom poistovjetiti s kupcima. Društvene mreže omogućuju svim svojim korisnicima druženje tako da se održava i pojačava broj prijatelja koji oblikuju određene grupe i interese. Društvene mreže prepoznate su kao pogodno sredstvo za oglašavanje. Poduzeća upotrebljavaju društvene mreže za oglašavanje s ciljem da ojačaju svoju poziciju na tržištu različitim načinima privlačenja potencijalnih kupaca. Oglašavanje na društvenim mrežama dosta je cjenovno povoljnije u odnosu na neke druge načine oglašavanja pa onda niti nije čudno zašto neka svjetski poznata poduzeća odavno koriste ovaj oblik oglašavanja.
Abstract (english)
In recent years, an important issue in the advertising language awareness. Area advertising today is influenced by marketing new species, and that is Internet marketing or how many know say e-marketing. The advertising of products and services is very important to emphasize positivity, additional features that the product provides, and thus create a product and service that will identify their identity with customers. Social networks allow all its customers hanging so that it maintains and enhances the number of friends who form a particular group and interests. Social networks have been recognized as a convenient means of advertising. Companies use social networks for advertising in order to strengthen its market position different ways to attract potential buyers. Advertising on social networks is quite cost-favorable compared to other ways of advertising, so it is no wonder why even some world famous companies have long used this form of advertising.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:499295
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-08 08:40:31