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undergraduate thesis
UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE
Završni rad
2023. urn:nbn:hr:145:222727
Gadžić, Davor
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

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Gadžić, D. (2023). UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:222727

Gadžić, Davor. "UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:222727

Gadžić, Davor. "UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:222727

Gadžić, D. (2023). 'UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:222727

Gadžić D. UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:222727

D. Gadžić, "UTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:222727

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TitleUTJECAJ PROMOTIVNIH AKTIVNOSTI NA RAZVOJ I PROMOCIJU POLJOPRIVREDE : Završni rad
Title (english)THE EFFECTS OF PROMOTIONAL ACTIVITIES ON THE DEVELOPMENT AND PROMOTION OF AGRICULTURE : Final paper
AuthorDavor Gadžić
MentorZdravko Tolušić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
General Economy
Abstract
Cilj svakog poljoprivrednika je uzgojiti proizvod te isti prodati kupcima. Kako bi se ostvarila prva stavka potreban je ulog u poljoprivrednu opremu, mehanizaciju te prije svega znanje, no, kako bi se ispunila druga stavka, osim kvalitete proizvoda, jednako je bitna i promidžba istog. Marketing poljoprivrednih proizvoda pomaže pri povezivanju proizvođača s potrošačem te je stoga važan element unutar poljoprivredne proizvodnje. Na temelju navedenog, može se zaključiti kako se poljoprivredni... More marketing ne tiče isključivo promocije proizvoda već i samog lanca opskrbe od poljoprivrednika do kupca te je kao takav usko povezan s logistikom. Poljoprivredni lanac opskrbe čini planiranje, organiziranje, usmjeravanje i rukovanje poljoprivrednim proizvodom. Iz navedenih razloga, ulaganje u kvalitetan marketinški plan treba biti među strateškim ciljevima svakog poljoprivrednika jer među mnoštvom proizvođača istih dobara, promocija je ono što pojedini proizvod ističe iz mase. Također, kao što je iskustvo pokazalo, poljoprivredni marketing može koristiti i kao sigurnosna opcija gdje su se tijekom pandemijske 2020. godine brojni gradovi i općine, uključujući i samu Vladu Republike Hrvatske, odlučili za pokretanje tzv. „e-tržnica“ kako bi omogućili poljoprivrednicima prodaju dobara bez direktnog kontakta s potrošačem. Cilj rada je ukazati na važnost marketinga unutar poljoprivrede ne samo kao opcije za povećanje prihoda već i kao važnog čimbenika sigurnog i održivog poslovanja. Less
Abstract (english)
The goal of every farmer is to grow a product and sell it to his customers. In order to achieve the first mentioned goal, an investment in agricultural equipment, mechanization and, above all, knowledge is needed, but in order to fulfill the second mentioned goal, apart from the quality of the product, its promotion is equally as important. Marketing of agricultural products helps to connect producers with consumers and is therefore an important element within agricultural production.... More Based on the above, it can be concluded that agricultural marketing does not only concern product promotion, but also the supply chain from the farmer to the customer and as such is closely related to logistics. The agricultural supply chain consists of planning, organizing, directing and handling the agricultural product. For the above mentioned reasons, investing in a quality marketing plan should be among the strategic goals of every farmer, because among a crowd of producers of the same goods, promotion is what makes and individual product stand out from the masses. Also, as experience has shown, agricultural marketing can also be used as a safety option where during the pandemic year of 2020, numerous cities and municipalities, including the Government of the Republic of Croatia itself, decided to launch so-called „e-markets“ to enable farmers to sell goods without direct contact with the customer. The aim of this paper is to point out the importance of marketing within agriculture not only as an option for increasing income, but also as an important factor of safe and sustainable business. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:222727
Study programmeTitle: ECONOMIC POLICY AND REGIONAL DEVELOPMENT
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-18 11:07:58
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