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master's thesis
ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA
Diplomski rad
2023. urn:nbn:hr:145:225979
Riedl, Emma
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Riedl, E. (2023). ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:225979

Riedl, Emma. "ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:225979

Riedl, Emma. "ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2023. https://urn.nsk.hr/urn:nbn:hr:145:225979

Riedl, E. (2023). 'ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:225979

Riedl E. ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2023 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:225979

E. Riedl, "ANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:145:225979

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Metadata
TitleANALIZA UPRAVLJANJA MARKETINGOM U INDUSTRIJI INFORMATIČKIH TEHNOLOGIJA : Diplomski rad
Title (english)ANALYSIS OF MARKETING MANAGEMENT IN INDUSTRY OF INFORMATION TECHNOLOGIES : Graduate paper
AuthorEmma Riedl
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2023-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Dinamično i neprestano razvijajuće područje marketinškog upravljanja u aspektu industrije informatičke tehnologije sve više dobiva na važnosti. Ovim radom i istraživanjem nastoji se utvrditi važnost i učinkovitost upravljanja marketingom u industriji informatičkih tehnologija. U samom radu su pobliže objašnjene važnosti razvijanja marketinških strategija, nabrojani marketinški trendovi te inovacije i nove tehnologije koje se pojavljuju u istoimenoj industriji. S novim marketinškim trendovima, napretkom tehnologije i različitim zahtjevima klijenata poslovni subjekti koji djeluju u industriji informatičkih tehnologija suočavaju se s različitim izazovima koji su dobiveni provedenim istraživanjem. Na tragu rezultata istraživanja, dane su ideje za buduća istraživanja kao i područja moguće primjene dobivenih rezultata.
Abstract (english)
The dynamic and constantly developing field of marketing management in the aspect of the information technology industry is gaining more and more importance. This work and research aims to determine the importance and effectiveness of marketing management in the information technology industry. The paper itself explains in more detail the importance of developing marketing strategies, listed marketing trends and innovations and new technologies appearing in the industry of the same name. With new marketing trends, technological advances and different client requirements, business entities operating in the information technology industry face different challenges that have been obtained through research. Based on the results of the research, ideas for future research are given as well as areas of possible application of the obtained results
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:225979
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-12-18 18:05:03