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master's thesis
Dječji marketing
2016. urn:nbn:hr:145:485992
Vrančić, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Vrančić, A. (2016). Dječji marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:485992

Vrančić, Ana. "Dječji marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:485992

Vrančić, Ana. "Dječji marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:485992

Vrančić, A. (2016). 'Dječji marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 October 2024, https://urn.nsk.hr/urn:nbn:hr:145:485992

Vrančić A. Dječji marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 October 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:485992

A. Vrančić, "Dječji marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:485992

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Metadata
TitleDječji marketing
Title (english)CHILDREN MARKETING
AuthorAna Vrančić
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing predstavlja skup aktivnosti koje poduzeće usmjerava prema potrošačima. Za svako proizvodno ili trgovačko poduzeće, potrošač predstavlja veoma važnu ulogu u njihovom poslovanju. Stoga, poduzeće kontinuirano ulaže u razvoj i istraživanje tržišta potrošača kako bi moglo usmjeriti svoje marketinške aktivnosti prema njima. Razvoj branda je pri tome veoma važan, jer se upravo putem poznate i kvalitetne marke poduzeće najbolje predstavlja potrošačima svake skupine i svake dobne granice. Djeca i mladi predstavljaju najosjetljiviju skupinu potrošača na koju je vrlo lako utjecati. Radi svoje osobnosti i karaktera vrlo lako utječu na kupnju i potrošnju određenog proizvoda. Kako bi neki brand na tržištu bio prepoznatljiv i cijenjen kod potrošača, veoma je važno da njegovo oglašavanje bude što intenzivnije. Zbog osjetljivosti djece na reklamne sadržaje i poruke oglašavanja proizvoda, veoma važna je njihova zaštita kako se to oglašavanje na njih ne bi dovelo do negativnog značaja. Prilikom toga, postoje brojna zakonska ograničenja koja svojim propisima zaštićuju dječja prava i osobnost, a koja su dužna primjenjivati sva poduzeća u Republici Hrvatskoj.
Abstract (english)
Marketing is a set of activities that the company is directed towards consumers. For each manufacturing or trading company, the consumer is a very important role in their business. Therefore, continuously invests in research and development of the consumer market so that it can focus its marketing activities to them. Development of the brand is in fact very important, because it is through the famous and quality brand company best represents the consumers of each group and every age. Children and young people are the most vulnerable group of consumers to which it is very easy to influence. Due to their personality and character very easily affect the purchase and consumption of certain products. To some brand on the market was recognized and appreciated by consumers, it is important that its advertising is as intense. Due to the sensitivity of children to advertising content and messages advertising products, is very important that they be protected as to advertise on them would not lead to a negative character. In addition, there are numerous legal restrictions that its regulations protecting children's rights and personality, which are required to apply all companies in the Republic of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:485992
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-11 09:33:09