Presentation skills in sales are essential for effectively showcasing products or solutions and conveying their value to the customer. The aim of this paper is to illustrate how a salesperson should prepare for a presentation, including sales methods and tips, as well as the communication skills and question management techniques necessary for presenting a product or service. The theoretical foundation outlines how the content of a presentation should be structured and written. Additionally, the paper details the preparation process for a presentation, focusing on defining the target audience (customers), scheduling time, selecting the venue, and choosing the tools that will be used during the presentation. The paper highlights the verbal and non-verbal communication skills that a salesperson should pay attention to, as well as how to manage customer relationships and respond to questions after the product presentation. These concepts are further analyzed through the example of a sales manager, with an emphasis on key aspects that a company's sales representative should focus on when presenting a product. Furthermore, the paper discusses what a salesperson should avoid and what strategies they should employ in preparing and delivering their presentations. The absence of a presentation often leads to a lack of sales, as customers remain uninformed about what the salesperson is offering. Throughout the supply chain, from the manufacturer to the end customer, the product is introduced through presentations at every level. This is why this paper is intended for students and anyone involved in, or planning to engage in, the sale of products and services, aiming to enhance their skills in presenting solutions to potential customers.