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undergraduate thesis
Analiza ključnih karakteristika inovativnih poduzetnika
Završni rad
2024. urn:nbn:hr:145:669647
Veselčić, Miron
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Veselčić, M. (2024). Analiza ključnih karakteristika inovativnih poduzetnika : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:669647

Veselčić, Miron. "Analiza ključnih karakteristika inovativnih poduzetnika : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:669647

Veselčić, Miron. "Analiza ključnih karakteristika inovativnih poduzetnika : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:669647

Veselčić, M. (2024). 'Analiza ključnih karakteristika inovativnih poduzetnika : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:669647

Veselčić M. Analiza ključnih karakteristika inovativnih poduzetnika : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:669647

M. Veselčić, "Analiza ključnih karakteristika inovativnih poduzetnika : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:669647

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Metadata
TitleAnaliza ključnih karakteristika inovativnih poduzetnika : Završni rad
Title (english)Analysis of the most important characteristics of innovative entrepreneurs : Final paper
AuthorMiron Veselčić
MentorJulia Perić (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poduzetništvo i inovacije su dva nerazdvojna pojma koja igraju ključnu ulogu u suvremenom poslovanju. Inovacije omogućuju tvrtkama da ostanu konkurentna, prilagode se promjenama na tržištu i stvaraju dodatnu vrijednost za svoje korisnike. Inovacije su neizbježne za poduzetnike koji se žele istaknuti i donijeti nešto novo u svoju industriju i na svoje tržište. Inovativni poduzetnici prepoznaju važnost inovacija te ih hrabro provode unutar svojih organizacija jer razumiju kako će im to pomoći da se razlikuju od konkurencije i ostvare konkurentsku prednost. Svrha rada je analizirati važnost inovacija u poduzetništvu i njihov utjecaj na poslovni uspjeh. Cilj rada je identificirati ključne karakteristike i zajedničke osobine i kompetencije inovativnih i uspješnih poduzetnika. Poseban naglasak bit će stavljen na kreativnost, proaktivnost i sklonost preuzimanju rizika kao osobine koje omogućuju poduzetnicima da identificiraju prilike, prevladaju izazove i transformiraju svoje ideje u uspješne pothvate, projekte i aktivnosti. U empirijskom dijelu rada bit će prikazani primjeri inovativnih poduzetnika te će se analizirati i usporediti karakteristike koje su ih poticale na inovacije. Usvajanje i kontinuirana primjena inovacija bitan su temelj za izgradnju održivog i uspješnog poslovanja u suvremenom poduzetništvu.
Abstract (english)
Entrepreneurship and innovation are two inseparable terms which play a crucial role in modern business. Innovations enable companies to remain competitive, adapt to market changes and create additional value for their customers. Innovation is essential for entrepreneurs who want to stand out by introducing something new to their industry and market. Thus, innovative entrepreneurs recognise the importance of innovation and, as a result, courageously implement it within their organisations since they understand that it will help them differentiate from the competition and achieve a competitive advantage. Therefore, the purpose of this paper is to analyse the importance of innovation in entrepreneurship as well as its impact on business success. Moreover, the aim of the paper is to identify the key characteristics, common traits, and competencies of innovative and successful entrepreneurs. Special emphasis will be placed on creativity, proactivity and a propensity for risk-taking, all of which are qualities that enable entrepreneurs to identify opportunities, overcome challenges, and transform their ideas into successful ventures, projects, and activities. In addition, the empirical part of the paper will present examples of innovative entrepreneurs and analyse as well as compare the characteristics that motivated them to innovate. The adoption and continuous application of innovations are a vital foundation for building sustainable and successful businesses in contemporary entrepreneurship.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:669647
Study programmeTitle: ECONOMICS AND BUSINESS ECONOMICS - UNDERGRADUATE - UNIVERSITY
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2025-01-14 14:11:23