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master's thesis
Utjecaj globalizacije na sport
Diplomski rad
2025. urn:nbn:hr:145:704416
Bakić, Enio
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Bakić, E. (2025). Utjecaj globalizacije na sport : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:704416

Bakić, Enio. "Utjecaj globalizacije na sport : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2025. https://urn.nsk.hr/urn:nbn:hr:145:704416

Bakić, Enio. "Utjecaj globalizacije na sport : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2025. https://urn.nsk.hr/urn:nbn:hr:145:704416

Bakić, E. (2025). 'Utjecaj globalizacije na sport : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:704416

Bakić E. Utjecaj globalizacije na sport : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2025 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:704416

E. Bakić, "Utjecaj globalizacije na sport : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:145:704416

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Metadata
TitleUtjecaj globalizacije na sport : Diplomski rad
Title (english)The impact of globalization on sport : Graduate paper
AuthorEnio Bakić
MentorNataša Drvenkar (mentor)
MentorIvana Unukić (komentor)
Committee memberĐula Borozan (predsjednik povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2025, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
U ovom diplomskom radu analizira se utjecaj globalizacije na sport i e-sport. Pritom se objašnjava važnost i uloga menadžmenta u oba područja, a promatra se i kakav je utjecaj globalizacije na cjelokupnu gaming industriju. Globalizacija, sveprisutni pojam u 21. stoljeću, proces je koji transformira suvremeni svijet kroz ekonomiju, politiku, tehnologiju, kulturu i sport utječući na sve veću dostupnost proizvoda i informacija, ali i donoseći brojne izazove kao što su brzorastuće društvene... More nejednakosti. U radu se predstavlja razvoj i uspon e-sporta koji je iz skromnih početaka postao globalni fenomen s velikom publikom i značajnim ulaganjima. Istraživanje u ovom radu provedeno je korištenjem metode studije slučaja na primjeru hrvatskog nogometnog kluba koji djeluje u globaliziranom okruženju. Okruženje je to koje zahtijeva neprestana ulaganja u infrastrukturu, stručni kadar i povezanost s međunarodnim tržištima, čime se omogućuje dovođenje novih talenata iz svih dijelova svijeta, ali i prodaju vlastitih igrača u vrhunske europske klubove. Globalizacija omogućuje pristup novim izvorima prihoda kao i globalnu medijsku pozornost. U Hrvatskoj je zamijećen napredak e-sport industrije, ali i zaostajanje za globalnim trendovima. Ulaganjem napora na ovom području, poput projekta Centar gaming industrije u Novskoj, moguće je zamisliti svijetlu budućnost esporta u Hrvatskoj. Less
Abstract (english)
This thesis analyses the effects of globalization on sport and esports. It explains the importance and role of management in both areas while examining the impact of globalization on the games industry as a whole. Globalization, a ubiquitous term in the 21st century, is a process that is changing the modern world in the areas of economics, politics, technology, culture and sport, affecting the increasing availability of products and information, but also posing with it numerous... More challenges, such as rapidly growing social inequalities. The thesis traces the development and rise of e-sports, which has evolved from humble beginnings to a global phenomenon with a large audience and significant investment. The research in this thesis was conducted using a case study method on the example of a Croatian soccer club operating in a globalized sports environment. This environment requires continuous investment in infrastructure, qualified personnel and connection to international markets, which enables the recruitment of new talent from all parts of the world as well as the sale of own players to top European clubs. Globalization offers access to new sources of income and worldwide media attention. In Croatia, progress is being made in the e-sports industry, but it is still lagging behind global trends. With investments in this area, such as the Gaming Industry Center project in Novska, one can imagine a bright future for esports in Croatia. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:704416
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni magistar / magistra ekonomije (sveučilišni magistar / magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-15 13:47:23
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