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master's thesis
Marketinški plan poslovnog subjekta Dux Fitness
Diplomski rad
2024. urn:nbn:hr:145:552083
Debeljak, Nina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Debeljak, N. (2024). Marketinški plan poslovnog subjekta Dux Fitness : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:552083

Debeljak, Nina. "Marketinški plan poslovnog subjekta Dux Fitness : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:552083

Debeljak, Nina. "Marketinški plan poslovnog subjekta Dux Fitness : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:552083

Debeljak, N. (2024). 'Marketinški plan poslovnog subjekta Dux Fitness : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:552083

Debeljak N. Marketinški plan poslovnog subjekta Dux Fitness : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:552083

N. Debeljak, "Marketinški plan poslovnog subjekta Dux Fitness : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:552083

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Metadata
TitleMarketinški plan poslovnog subjekta Dux Fitness : Diplomski rad
Title (english)Marketing plan of Business Subject Dux Fitness : Graduate paper
AuthorNina Debeljak
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U diplomskom radu obrađuje se izrada marketinškog plana za poslovni subjekt Dux Fitness. Marketinški plan je neophodan za postizanje poslovnih ciljeva i osiguravanje dugoročnog uspjeha. Ima ključnu ulogu u vođenju svih marketinških aktivnosti i optimizaciji raspodjele resursa. Štoviše, omogućuje poslovnim subjektima da steknu dublje razumijevanje potreba i preferencija kupaca što vodi do kreiranja i stvaranja proizvoda i/ili usluga koji su u skladu s tim zahtjevima. U radu se ističe značaj... More detaljne analize koji omogućava jasan uvid u trenutnu poziciju poslovnog subjekta na tržištu. Kroz planiranje marketinških aktivnosti, poslovni subjekt može prepoznati i iskoristiti prilike na tržištu, a istovremeno se nositi s prijetnjama i izazovima. Radom se također naglašava važnost kontinuiranog praćenja i prilagodbe marketinških aktivnosti kako bi se održala relevantnost i učinkovitost u promjenjivom tržišnom okruženju.Svrha ovog rada je identificirati i analizirati trenutno stanje Dux Fitnessa te predložiti poboljšanja koja će zadržati postojeće članove i privući nove članove. Glavni cilj rada je razviti sveobuhvatan marketinški plan koji će pomoći poslovnom subjektu Dux Fitness da ostane konkurentan i prepoznatljiv u fitness industriji. Kroz analizu poslovnog subjekta i njegovog okruženja, rad pruža temelj za donošenje odluka vezanih za marketinške aktivnosti koje će rezultirati povećanjem broja članova i jačanjem lojalnosti postojećih članova. Less
Abstract (english)
The thesis deals with the creation of a marketing plan for the business entity Dux Fitness. A marketing plan is essential to achieving business goals and ensuring long-term success. It has a key role in managing all marketing activities and optimizing the allocation of resources. Moreover, it enables business entities to gain a deeper understanding of customer needs and preferences which leads to the design and creation of products and/or services that are in line with those requirements.... More The paper highlights important detailed analyses that provide a clear insight into the current position of the business entity on the market. Through the planning of marketing activities, a business entity can recognize and take advantage of market opportunities, while at the same time dealing with threats and challenges. The paper also emphasizes the importance of continuous monitoring and convenience of marketing activities to maintain relevance and effectiveness in a changing market environment. The purpose of this paper is to identify and analyse the current marketing strategies of Dux Fitness and suggest improvements that will retain existing members and attract new members. The main goal of the work is to develop a comprehensive marketing plan that will help the business entity Dux Fitness to remain a competitive and recognizable brand in the fitness industry. Through the analysis of the business entity and its work, the work provides a basis for making decisions related to the environment of marketing activities that will result in an increase in the number of members and strengthening the loyalty of existing members. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:552083
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-20 07:35:36
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