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master's thesis
Analiza marketinških aktivnosti u sportskim institucijama
Diplomski rad
2024. urn:nbn:hr:145:845669
Galović, Stjepan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Galović, S. (2024). Analiza marketinških aktivnosti u sportskim institucijama : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:845669

Galović, Stjepan. "Analiza marketinških aktivnosti u sportskim institucijama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:845669

Galović, Stjepan. "Analiza marketinških aktivnosti u sportskim institucijama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:845669

Galović, S. (2024). 'Analiza marketinških aktivnosti u sportskim institucijama : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:845669

Galović S. Analiza marketinških aktivnosti u sportskim institucijama : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:845669

S. Galović, "Analiza marketinških aktivnosti u sportskim institucijama : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:845669

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Metadata
TitleAnaliza marketinških aktivnosti u sportskim institucijama : Diplomski rad
Title (english)Analysis of marketing activities in sports institutions : Graduate paper
AuthorStjepan Galović
MentorZdravko Tolušić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2024-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Diplomski rad usmjeren je na djelovanje sporta i marketinga kao jedinstvene cjeline koja osvaja tržište. U poslovnom, kulturnom, sociološkom i mnogim drugim područjima marketing je usmjeren na zadovoljavanje određenih potreba koje su se stvorile neovisno o samoj vrsti djelatnosti, cilj marketinga se zna. Upravo taj cilj se odnosi i na pojavu marketinga u sportu. U radu će se kroz određene metode pokušati što bliže pojasniti, usporediti, analizirati te opisati utjecaj marketinga na sport i obrnuto. Svrha rada je putem sekundarnih i primarnih izvora saznati na koji način djeluje racionalni sustav koji će povezati potrošače u sportu i sportske proizvode što nazivamo sportskim marketingom. Kroz primarno istraživanje koje je provedeno putem Google obrasca (Google Forms) prikazati će se značajnost marketinga u izgradnji imidža određenih sportskih institucija na području Hrvatske. Utvrdit će se koliko su sportski osviješteni građani Republike Hrvatske, koje marketinške aktivnosti djeluju na njih, koji su im bitni faktori za razvoj sporta, posjećuju li sportske događaje i koliko su uopće upoznati s funkcioniranjem sportskih institucija.
Abstract (english)
The thesis focuses on the interaction between sports and marketing as a unified entity that conquers the market. In business, cultural, sociological, and many other fields, marketing is aimed at satisfying certain needs that arise independently of the type of activity; the goal of marketing is well known. This goal also applies to the emergence of marketing in sports. The purpose of the paper is to understand, through secondary and primary sources, how a rational system operates that will connect consumers in sports with sports products, known as sports marketing. Through primary research conducted via Google Forms, the significance of marketing in building the image of certain sports institutions in Croatia will be presented. It will be determined how sports-conscious the citizens of the Republic of Croatia are, which marketing activities influence them, which factors are important to them for the development of sports, whether they attend sports events, and how familiar they are with the functioning of sports institutions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:845669
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-22 08:57:05