Marketing plan

Milinković, Ana

prikaz prve stranice dokumenta Marketing plan

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undergraduate thesis

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Marketing plan

2016. urn:nbn:hr:145:262578

Milinković, Ana

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Milinković, A. (2016). Marketing plan (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:262578

MLA 8th Edition

Milinković, Ana. "Marketing plan." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:262578

Chicago 17th Edition

Milinković, Ana. "Marketing plan." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:262578

Harvard

Milinković, A. (2016). 'Marketing plan', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:262578

Vancouver

Milinković A. Marketing plan [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:262578

IEEE

A. Milinković, "Marketing plan", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:262578

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:262578

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Metadata

Title	Marketing plan
Author	Ana Milinković
Mentor	Mane Medić (mentor)
Committee member	Mane Medić (predsjednik povjerenstva)
Committee member	Dražen Ćućić (član povjerenstva)
Committee member	Blaženka Hadrović Zekić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2016-09-20, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Marketing plan je instrument planiranja i organiziranja poduzetničkih resursa i kapaciteta, kako bi se postigli marketinški ciljevi. Mora identificirati najizglednije poslovne prilike, te specificirati kako postići i zadržati poziciju na ciljanom tržištu. Primjenjuje se i u neprofitnim organizacijama i u vladinim resornim ministarstvima i agencijama. Ciljevi moraju biti kratki, jasni, izraženi u mjerljivim kategorijama ili kratkim opisom, te odražavati zadaću koja se mora ispuniti cjelokupnim... More
Abstract (english)	Marketing plan is an instrument of planning and organizing of entrepreneurial resources and capacities in order to achieve marketing goals. It must identify the most promising business opportunities, and specify how to achieve and maintain a position in the target market. It is also applied to non-profit organizations and in government ministries and agencies. Objectives must be short, clear, expressed in measurable categories or a brief description, and reflect the mission that must meet... More
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:262578
Study programme	Title: Marketing Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2016-11-15 12:15:28

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