prikaz prve stranice dokumenta Marketing plan
Access restricted to students and staff of home institution
undergraduate thesis
Marketing plan
2016. urn:nbn:hr:145:262578
Milinković, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Milinković, A. (2016). Marketing plan (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:262578

Milinković, Ana. "Marketing plan." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:262578

Milinković, Ana. "Marketing plan." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:262578

Milinković, A. (2016). 'Marketing plan', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:262578

Milinković A. Marketing plan [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:262578

A. Milinković, "Marketing plan", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:262578

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Metadata
TitleMarketing plan
AuthorAna Milinković
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing plan je instrument planiranja i organiziranja poduzetničkih resursa i kapaciteta, kako bi se postigli marketinški ciljevi. Mora identificirati najizglednije poslovne prilike, te specificirati kako postići i zadržati poziciju na ciljanom tržištu. Primjenjuje se i u neprofitnim organizacijama i u vladinim resornim ministarstvima i agencijama. Ciljevi moraju biti kratki, jasni, izraženi u mjerljivim kategorijama ili kratkim opisom, te odražavati zadaću koja se mora ispuniti cjelokupnim djelovanjem marketinga. Nadalje, strategija je sredstvo za ostvarenje marketing ciljeva, a zapravo predstavlja stvaralačku zamisao, stvaralačku ideju, nadahnuće kojim se želi doprijeti do konačnog, obično dugoročnijeg cilja.
Abstract (english)
Marketing plan is an instrument of planning and organizing of entrepreneurial resources and capacities in order to achieve marketing goals. It must identify the most promising business opportunities, and specify how to achieve and maintain a position in the target market. It is also applied to non-profit organizations and in government ministries and agencies. Objectives must be short, clear, expressed in measurable categories or a brief description, and reflect the mission that must meet the overall effect of marketing. Furthermore, the strategy is a means to achieve marketing goals, and actually represents a creative idea, creative idea, an inspiration which wants to reach the final, usually long-term objective.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:262578
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-15 12:15:28