The work on the topic "Marketing strategies on the example of Karaka restaurant" primarily explains the concepts of marketing and the importance of marketing strategies. It shows the importance of catering as a type of activity and explains the importance of the chosen marketing strategy using the example of the Karaka restaurant. The chosen example represents a prominent hospitality facility in Osijek, and the goal is to analyze and understand marketing tactics that influence success and advantage over the competition. It is located in a city with a large number of catering facilities, trying to attract guests with different marketing approaches, increase brand recognition and work on customer loyalty. Its colorful history of eighteen years of existence, development and changes over the years is presented in detail. The research focuses on the main details of the marketing strategies of the Karaka restaurant itself. Based on the identification of target groups, i.e. local residents and tourists, the offer is adjusted to their specific needs and wishes. By forming its own restaurant identity through a gastronomic experience, quality ingredients and excellent service, Karaka differentiates itself from the competition. By using traditional and digital channels, i.e. social networks and websites, it stands out more and attracts new guests. It introduces a loyalty program and certain offers for regular guests and collects feedback with the aim of improving the service and responding to guests' wishes. In addition, it monitors competing restaurants and uses strategy to maintain a competitive advantage. The paper specifically analyzes the use of digital marketing strategies and innovations in the gastronomic offer with the aim of further progress.