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master's thesis
Marketinški plan hotela Royal
Diplomski rad
2024. urn:nbn:hr:145:378427
Šakota, Mija Marina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Šakota, M. M. (2024). Marketinški plan hotela Royal : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:378427

Šakota, Mija Marina. "Marketinški plan hotela Royal : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:378427

Šakota, Mija Marina. "Marketinški plan hotela Royal : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:378427

Šakota, M. M. (2024). 'Marketinški plan hotela Royal : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:378427

Šakota MM. Marketinški plan hotela Royal : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 March 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:378427

M. M. Šakota, "Marketinški plan hotela Royal : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:378427

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Metadata
TitleMarketinški plan hotela Royal : Diplomski rad
Title (english)Marketing plan of Hotel Royal : Graduate paper
AuthorMija Marina Šakota
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2024-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Predmet ovog diplomskog rada je izrada marketinškog plana za hotel Royal. Marketinški planovi ključni su alat u poslovanju poslovnih subjekata jer usmjeravaju marketinške aktivnosti prema ciljevima i potrebama tržišta. Marketinški plan hotela Royal fokusirat će se na kreiranje posebnih ponuda i jačanje prepoznatljivosti hotela putem marketinških strategija. Plan će uključivati analizu tržišta kako bi se identificirali ciljni segmenti te marketinške aktivnosti prema potrebama i željama... More potrošača. Nadalje, cilj ovog rada je podići svijest i privući nove, potencijalne i postojeće goste kroz digitalno oglašavanje i društvene mreže (Facebook, Instagram, Linkedln, Google Ads i mailling liste. Ključne konkurentske prednosti hotela Royal uključivat će diferencijaciju na tržištu. Također, posebne ponude kao što su restoran, spa i wellness, turističke ture koje će biti prilagođene za goste koji su željni odmora i opuštanja. Na kraju, važno je spomenuti kako je hotel Royal u fazi preuređenja i priprema se za novo otvorenje s naglaskom na očuvanje tradicionalnih obilježja, novim uslugama i dodatnim pogodnostima. Ovaj marketinški plan bit će usredotočen na promociju novih sadržaja hotela, naglašavajući njegovu tradiciju i modernost kao i poboljšane usluge. Putem ciljanih marketinških strategija hotel Royal će nastojati ponovno privući postojeće goste, ali isto tako i potencijalne goste. Također, cilj je da hotel Royal uspostavi konkurentsku poziciju u gradu Osijeku, pružajući jedinstvene usluge svojim gostima kroz nove usluge i različite marketinške strategije. Less
Abstract (english)
The subject of this thesis is the development of a marketing plan for Hotel Royal. Marketing plans are essential tools in business operations as they guide marketing activities towards the goals and needs of the market. The marketing plan for Hotel Royal will focus on creating special offers and strengthening the hotel's brand recognition through marketing strategies. The plan will include market analysis to identify target segments and marketing activities tailored to the needs and... More desires of consumers. Furthermore, the aim of this work is to raise awareness and attract both new and returning guests through digital advertising and social media (Facebook, Instagram, LinkedIn, Google Ads, and mailing lists). The key competitive advantages of Hotel Royal will include market differentiation. Additionally, special offers such as a restaurant, spa and wellness services, and tourist tours will be tailored for guests seeking relaxation and leisure. It is important to mention that Hotel Royal is currently undergoing renovation and is preparing for a new opening with an emphasis on preserving its traditional features, new services, and additional amenities. This marketing plan will focus on promoting the hotel's new features, highlighting its tradition and modernity as well as enhanced services. Through targeted marketing strategies, Hotel Royal will aim to attract returning guests and new visitors. The goal is for Hotel Royal to establish a competitive position in the city of Osijek, offering unique services to its guests through new services and various marketing strategies. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:378427
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2025-01-31 17:07:13
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