prikaz prve stranice dokumenta Neuromarketing
Access restricted to students and staff of home institution
undergraduate thesis
Neuromarketing
2016. urn:nbn:hr:145:621990
Šljivac, Mislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šljivac, M. (2016). Neuromarketing (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:621990

Šljivac, Mislav. "Neuromarketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:621990

Šljivac, Mislav. "Neuromarketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:621990

Šljivac, M. (2016). 'Neuromarketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:621990

Šljivac M. Neuromarketing [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:621990

M. Šljivac, "Neuromarketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:621990

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Metadata
TitleNeuromarketing
AuthorMislav Šljivac
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Neuromarketing predstavlja znanstvenu disciplinu koja spaja najnovija otkrića sa polja neuroznanosti i implementira ju u marketing. Najčešće se koristi kao podloga istraživanju tržišta gdje veliku ulogu čini istraživanje ljudskog mozga na nesvjesnoj razini. Neuromarketing proučava potrošača i na koji način se on odnosi prema proizvodu. Osnovna ideja neuromarketinga je činjenica da rezultati dobiveni ovakvim metodama istraživanja daju veću vjerodostojnost i znanstvenu utemeljenost. Danas većina svjetskih kompanija koristi neke od neuromarketinških metoda istraživanja, a tome u prilog govore i brojne tvrtke specijalizirane za pružanje usluga istraživanja.
Abstract (english)
Neuromarketing presents scientific discipline which connects newest discoveries at the field of neuroscience and implement it in marketing. Commonly is using as base of marketing research where big role makes researching of human brain and it’s behaving on subconscious state. Neuromarketing study costumer and on which way is he behaving to product. Basic idea of neuromarketing is the fact that the results got on methods of researching gives more reliability and scientific base. Today most of the global corporations uses some of the neuromarketing method of research, and in that matter suggests numerous companies specialized for giving research service.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:621990
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-22 07:26:37