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undergraduate thesis
Primjena oglašavanja u osobnom marketingu
2016. urn:nbn:hr:145:028795
Jukić, Dijana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Jukić, D. (2016). Primjena oglašavanja u osobnom marketingu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:028795

Jukić, Dijana. "Primjena oglašavanja u osobnom marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:028795

Jukić, Dijana. "Primjena oglašavanja u osobnom marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:028795

Jukić, D. (2016). 'Primjena oglašavanja u osobnom marketingu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:028795

Jukić D. Primjena oglašavanja u osobnom marketingu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:028795

D. Jukić, "Primjena oglašavanja u osobnom marketingu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:028795

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Metadata
TitlePrimjena oglašavanja u osobnom marketingu
AuthorDijana Jukić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
Committee memberJosip Mesarić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing je danas ključan preduvjet za ostvarivanje konkurentnosti na tržištu, ostvarivanje poslovnog uspjeha, širenja na tržištu te osiguravanja kontinuiranog toka poslovanja. Zbog toga je područje marketinga predmet interesa mnogih stručnjaka i predmet mnogih istraživanja u današnje vrijeme. Marketinški koncepti su vrlo usko vezani uz područje psihologije, pa se marketinška saznanja i modeli mogu primijeniti i na pojedince (individue), a ne samo na poduzeća. Okosnica marketinga je marketing miks: osmišljavanje marketinške strategije podrazumijeva osmišljavanje strategije miksa. Kod osobnog marketinga (osobnog oglašavanja) pojedinac nastoji izgraditi brand 'JA' koristeći se marketinškim znanjima. Pojedinac kod osobnog oglašavanja radi promociju samog sebe jednako kao što to čini poduzeće. Podrazumijeva se i postojanje motiva i cilja za aktivnosti osobnog oglašavanja, kojima se pojedinac ostvaruje u nekom njemu relevantnom području.
Abstract (english)
Marketing today is key precondition for achieving concurrency on business market, achieving business success, expansion on the market and ensuring continuous flow of business activities. That’s why marketing became object of interest for many experts and object of many explorations nowadays. Marketing concepts are very closely linked to psychology as a science, so marketing findings and models can easily be applied to individuals and not exclusively to businesses. Prime element of marketing is marketing mix: planning marketing strategy refers to working on mix strategy. When talking about personal marketing (personal advertising) person tries to build ‘ME’ brand using marketing acknowledges. Investing effort in personal marketing he makes promotion of himself just like the business corporation do. This implies motive and goal presence for activities of personal marketing. The object of personal marketing is trying to achieve recognizable brand of himself in the domain which he finds relevant.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:028795
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKljučne riječi izdvojio knjižničar
Created on2016-11-22 07:40:08