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master's thesis
Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija
2016. urn:nbn:hr:145:982470
El-Ayedi, Sindi
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

El Ayedi, S. (2016). Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:982470

El Ayedi, Sindi. "Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:982470

El Ayedi, Sindi. "Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:982470

El Ayedi, S. (2016). 'Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:982470

El Ayedi S. Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 February 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:982470

S. El Ayedi, "Aspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:982470

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Metadata
TitleAspekti mobilnog marketinga kroz učinkovito korištenje mobilnih aplikacija
AuthorSindi El-Ayedi
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Porastom broja mobilnih aplikacija i njihovih korisnika dolazi do razvoja mobilnog marketinga, a time i do promjena u marketinškim aktivnostima oglašivača. U ovom radu opisane su značajke vezane uz mobilne aplikacije te preduvjeti za njihovu uspješnu pozicioniranost na tržištu aplikacija. Predstavljene su mogućnosti koje mobilne aplikacije nude u oglašavanju, posebice koristeći lokaciju kao temelj oglašavanja. Detaljnije su razmotrene aplikacije koje se koriste u turizmu, te aplikacije vezane uz praćenje i razvoj djece.
Abstract (english)
The increase in number of mobile applications (apps) placed on app markets and their users leads to development of mobile marketing, thus contributing to a change in the marketing activities of companies. In this thesis, features of the mobile application are described, as well as the requirements for their successful placement on the market. Possibilities of advertising through mobile applications are presented, especially of those which use location based services (LBS) as a core mean of advertisement. Mobile applications used in tourism and location tracking of children and their development are described in detail.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:982470
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-11-30 10:07:11