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master's thesis
Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu
2016. urn:nbn:hr:145:484132
Mirnik, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Mirnik, I. (2016). Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:484132

Mirnik, Ivan. "Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:484132

Mirnik, Ivan. "Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:484132

Mirnik, I. (2016). 'Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:484132

Mirnik I. Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:484132

I. Mirnik, "Međunarodni strateški menadžment i izazovi vodstva na globalnom tržištu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:484132

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Metadata
TitleMeđunarodni strateški menadžment i izazovi vodstva na globalnom tržištu
Title (english)International executing management and the challenges of leadership on the global market
AuthorIvan Mirnik
MentorBoris Crnković (mentor)
Committee memberBoris Crnković (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2016-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Menadžment je funkcija koja koordinira ljudske napore da efikasno i efektivno izvrše određene ciljeve koristeći dostupne resurse. Uslijed djelovanja globalizacije mijenja se i sam proces menadžmenta kod međunarodnog poslovanja. Danas možemo govoriti o međunarodnom strateškom menadžmentu. Međunarodni menadžment je proces primjene menadžmenta u međunarodnoj okolini usredotočen na poslovanje međunarodnih poduzeća u zemljama domaćina. Međunarodno poduzeće je tvrtka koja izvozi na jedno ili na više... More tržišta ili ima poslovanje u nekoliko zemalja. Najbolji primjer međunarodnog poduzeća su lanci brze hrane poput McDonalds-a. Područje istraživanja kod međunarodnog poslovanja se odnosi na razlike u pravnom sustavu, političkom ustroju, zakonima o radu, kulturološkim razlikama, trgovinskim sporazumima i mnogim drugim područjima. Svaki od ovih faktora se mijenja ovisno od zemlje do zemlje. Strateške varijable utječu na izbor načina ulaska na međunarodno tržište. Načini ulaska na strano tržište su izvoz/uvoz, podružnica u punom vlasništvu, spajanja i akvizicije, međunarodni joint venture i licenca. Globalizacija također ima utjecaj i na vodstvo. Vodstvo je utjecaj i proces utjecaja na ljude da oni teže ka ostvarenju zacrtanih ciljeva. Upravljanje ljudskim resursima je područje poslovanja koje se fokusira na maksimiziranje produktivnosti zaposlenih i implementiranje pravila i procedura u organizaciji. Za kraj će se spomenuti korporativnu društvenu odgovornost. Korporativna društvena odgovornost ima za cilj poticati tvrtku da ima pozitivan utjecaj na okoliš i interesne skupine poduzeća (potrošače, zaposlenike, investitore i ostale). Less
Abstract (english)
Management refers to coordinate the efforts of employees to accomplish objectives by using available resources efficiently and effectively. Globalization effects management in many different ways , so there is a drastic change in international management because of the effects of globalization. Today we can talk about International executing management. International management is the process of application management in international environment focused in managing multinational enterprise.... More A multinational enterprise is a company that has a worldwide approach to markets and production or on with operations in several countries. Well- known multinational enterprises include fast-food companies such as McDonald. Areas of study within this topic include differences in legal systems, political systems, labor standards, local culture, trade agreements and many more topics. Each of these factors may require changes in how individual business units operate from one country to the next. Strategic variables impact the choice of entry mode for multinational corporation expansion. Entry modes: Export/import, wholly owned subsidiary, merger of acquisition, joint ventures and licensing. Globalization also has effects on leadership. Leadership is a process of social influence in which a person can enlist the and and support of others in the accomplishment of a common task. Human Resources is a business field focused on maximizing employee productivity and focus on implementing policies and processes. In the end, we will talk about corporate social responsibility. Corporate social responsibility encourage the company to make a positive impact on the environment and stakeholders as consumers, employees, investors and others. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:484132
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-05 13:40:36
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