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master's thesis
E-marketing kao sredstvo komunikacije
2016. urn:nbn:hr:145:125475
Kelemenić, Sanja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kelemenić, S. (2016). E-marketing kao sredstvo komunikacije (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:125475

Kelemenić, Sanja. "E-marketing kao sredstvo komunikacije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:125475

Kelemenić, Sanja. "E-marketing kao sredstvo komunikacije." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:125475

Kelemenić, S. (2016). 'E-marketing kao sredstvo komunikacije', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:125475

Kelemenić S. E-marketing kao sredstvo komunikacije [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 November 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:125475

S. Kelemenić, "E-marketing kao sredstvo komunikacije", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:125475

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Metadata
TitleE-marketing kao sredstvo komunikacije
Title (english)E-MARKETING AS A COMMUNICATION TOOL
AuthorSanja Kelemenić
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Brzim razvojem i širenjem komunikacijske tehnologije uzrokovano je evoluiranje marketinga u e-marketing. Danas se elektronički mediji, a posebno internet koristi kao izravni komunikacijski kanal između proizvođača i potrošača. U samom početku internet je predstavljao komunikacijsko sredstvo, ali sa brzim razvojem on se pretvorio u prodajno i distribucijsko sredstvo te je postao platforma za upravljanje odnosima s kupcima. Funkcija marketinga je sve značajnija u svakodnevnom životu pa se nastoji postići što bolja povezanost instrumenata marketinškog spleta, ali također i alata marketing komunikacije.
Abstract (english)
With the rapid development and expansion of communication technology caused the evolution of marketing in e-marketing. Today, the electronic media and particularly Internet is used as a direct communications channel between producers and consumers. In the beginning the Internet represented a communication tool, but with the rapid development has turned into a sales and distribution tool and became a platform for customer relationship management. The function of marketing is increasingly important in everyday life, however, strives to achieve the best possible connection between the marketing mix instruments, but also the tools of marketing communication.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:125475
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-12-20 13:19:21