@article{efos:4231, author = {{Leko Šimić, M. and Pap, A.}}, title = {{Generation Z buying behavior change in the COVID-19 pandemic context}}, } @article{efos:4221, author = {{Ostojić, Martina and Leko Šimić, Mirna}}, title = {{Students' Perceptions of Public vs. Private Higher Education Institution Brand Value in Croatia}}, }