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master's thesis
LIDERSKE TEHNIKE MANIPULACIJE
Diplomski rad
2022. urn:nbn:hr:145:692333
Stanković, Laura
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Interdisciplinary Courses

Cite this document

Stanković, L. (2022). LIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:692333

Stanković, Laura. "LIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:692333

Stanković, Laura. "LIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2022. https://urn.nsk.hr/urn:nbn:hr:145:692333

Stanković, L. (2022). 'LIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:692333

Stanković L. LIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2022 [cited 2024 April 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:692333

L. Stanković, "LIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:145:692333

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Metadata
TitleLIDERSKE TEHNIKE MANIPULACIJE : Diplomski rad
Title (english)LEADERSHIP MANIPULATION TECHNIQUES : Graduate paper
AuthorLaura Stanković
MentorŽeljko Požega (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberŽeljko Požega (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Interdisciplinary Courses)
Osijek
Defense date and country2022-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Učinkoviti lideri svjesno ili nesvjesno utječu na druge ljude kako bi ih usmjerili na rad za dobrobit poduzeća i samih ljudi. Ukoliko se adekvatno provodi, manipulacija može biti opravdana, kao i moćno oruđe liderstva. Jednako tako, loše manipuliranje, nedovoljno iskustvo lidera i neadekvatno provedena strategija mogu loše utjecati na zaposlenike te smanjiti njihovu motivaciju. Tehnike manipulacije u liderstvu nisu nužno usmjerene samo ka zaposlenicima, već mogu biti usmjerene na marketinške aktivnosti i okolinu poduzeća u svrhu ostvarivanja ciljeva poduzeća. U ovom se radu teorijski i empirijski obrađuju liderske tehnike manipulacije te uključuje sljedeće studije slučaja: Steve Jobs, Apple, Scott Thompson, Yahoo, Ed Catmull, Pixar, Peter Thiel, PayPal, Ray Kroc, McDonald's, Pizza Hut, Elizabeth Holmes, Theranos, Brian Chesky, Airbnb te Dave Paul, Pluckers Wing Bar.
Abstract (english)
Effective leaders consciously or unconsciously influence other people to direct them to work for the benefit of the company and the people themselves. If properly implemented, manipulation can be justified, as well as a powerful leadership tool. Equally, poor manipulation, insufficient experience of leaders and inadequately implemented strategy can have a negative impact on employees and reduce their motivation. Manipulation techniques in leadership are not necessarily focused only on employees, but can be focused on marketing activities and the company environment in order to achieve company goals. This paper theoretically and empirically deals with leadership manipulation techniques and includes the following case studies: Steve Jobs, Apple, Scott Thompson, Yahoo, Ed Catmull, Pixar, Peter Thiel, PayPal, Ray Kroc, McDonald's, Pizza Hut, Elizabeth Holmes, Theranos, Brian Chesky, Airbnb and Dave Paul, Pluckers Wing Bar.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:692333
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-05-15 14:39:52