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Scientific paper - Preliminary note / Short communication
Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement
Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII (2014), 2; 271-284. urn:nbn:hr:145:308785
Rudančić- Lugarić, Andreja; Herak, Ivan; Herak, Martina

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Rudančić Lugarić, A., Herak, I. & Herak, M. (2014). Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII. (2), 271-284. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:308785

Rudančić Lugarić, Andreja, et al. "Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, no. 2, 2014, pp. 271-284. https://urn.nsk.hr/urn:nbn:hr:145:308785

Rudančić Lugarić, Andreja, Ivan Herak and Martina Herak. "Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement." Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues XXVII, no. 2 (2014): 271-284. https://urn.nsk.hr/urn:nbn:hr:145:308785

Rudančić Lugarić, A., Herak, I. and Herak, M. (2014) 'Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement', Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, XXVII(2), pp. 271-284. Available at: https://urn.nsk.hr/urn:nbn:hr:145:308785 (Accessed 30 December 2024)

Rudančić Lugarić A, Herak I, Herak M. Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement. Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues [Internet]. 2014 December 24 [cited 2024 December 30];XXVII(2):271-284. Available at: https://urn.nsk.hr/urn:nbn:hr:145:308785

A. Rudančić Lugarić, I. Herak and M. Herak, "Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement", Ekonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues, vol. XXVII, no. 2, pp. 271-284, December 2014. [Online]. Available at: https://urn.nsk.hr/urn:nbn:hr:145:308785. [Accessed: 30 December 2024]

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Title (english)Quantitative and quality features of business tourism in Istria and potential possibilities of its improvement
AuthorAndreja Rudančić- Lugarić
AuthorIvan Herak
AuthorMartina Herak
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract (english)
In the last several years there has been more interest in new segments of tourism, such as business tourism, on the international tourist market. This share of tourist market represents an exceptionally important segment of tourist offer, especially within the context of tourist season prolongation, increasing the attractiveness level of a tourist destination and certain economic effects that are achieved by developing this share of the tourist market. Specific forms of tourism, such as business tourism, require specific rooms, services, products, in a word, specific tourist destination, so the strategy of a tourist destination’s positioning for this segment of tourism must start with the fact that competition is strong and tourist needs are very heterogeneous. In the last few years, tourism of Istria County has recorded increasing orientation towards the segment of business tourism. The aim of this paper is to assess, examine the level of business tourism development in Istria County through the factors of quantitative and qualitative analysis. Based on the analysis of the current business tourism offer, the paper attempts to indicate the necessity of qualitative improvement of the business tourism product, and make proposals, visions and goals of the system by which one could contribute to the development of Istria County as a business tourism destination, which would definitely attract higher demand, make additional financial effects and reinforce its image on the world tourist market of business events.
Keywords (english)
Languageenglish
Publication typeScientific paper - Preliminary note / Short communication
Publication statusPublished
Peer reviewPeer review
Publication versionPublished version
Journal titleEkonomski vjesnik : Review of Contemporary Entrepreneurship, Business, and Economic Issues
Numberingvol. XXVII, no. 2, pp. 271-284
p-ISSN0353-359X
e-ISSN1847-2206
URN:NBNurn:nbn:hr:145:308785
Publication2014-12-24
Document URLhttp://hrcak.srce.hr/132832
Type of resourceText
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivatives 4.0 International (CC BY-NC-ND 4.0) icon
Created on2017-04-12 11:26:28