My thesis consists of five chapters : introduction, methodology , research results, discussion and conclusion. In the introductory chapter the readers are briefly acquainted with the subject of virtual reality, its current position and the direction it is heading and ultimately its point of view. Methodology represents the subject matter and the means research was conducted. The subject matter is about the application of virtual reality in marketing, whereas the method of research includes going through numerous websites, scientific articles and books which there is still not many on the subject at hand. Considering the fact that virtual reality is only a part of multimedia (the most complex part since it utilizes most of the human senses = the subject of multimedia was also covered in a nutshell and the correlation between it and virtual reality. In the same chapter “Research results” I included a brief history of the development of virtual reality and virtual reality devices, the current devices available on the market sorted by their price range and quality are also included here. There is also mention of the prediction of future development of virtual reality, investments and what they could could mean for the industry in the near future . In the discussion chapter there is a notion on the application of virtual marketing, especially linked to marketing practices, even though it is impossible to separate the two considering the fact that marketing is present in all branches of virtual reality where virtual reality is intended to be used and where further development is expected. The conclusion outlines the summary of the entire thesis.