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undergraduate thesis
Analiza i potencijali marketing programa ugostiteljskih objekata
2017. urn:nbn:hr:145:013747
Sikra, Franciska
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Sikra, F. (2017). Analiza i potencijali marketing programa ugostiteljskih objekata (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:013747

Sikra, Franciska. "Analiza i potencijali marketing programa ugostiteljskih objekata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:013747

Sikra, Franciska. "Analiza i potencijali marketing programa ugostiteljskih objekata." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:013747

Sikra, F. (2017). 'Analiza i potencijali marketing programa ugostiteljskih objekata', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:013747

Sikra F. Analiza i potencijali marketing programa ugostiteljskih objekata [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:013747

F. Sikra, "Analiza i potencijali marketing programa ugostiteljskih objekata", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:013747

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Metadata
TitleAnaliza i potencijali marketing programa ugostiteljskih objekata
AuthorFranciska Sikra
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Završni rad bazira se na promatranoj problematici marketinga ugostiteljskog objekta pri čemu je pozornost bila usmjerena utvrđivanju uloge ugostiteljstva u turističkoj djelatnosti, kroz definiranje ugostiteljstva, kategorizaciju ugostiteljske djelatnosti te ugostiteljske objekte. Obrađena je problematika i marketinga i to u funkciji jačanja tržišne pozicioniranosti ugostiteljskog objekta pri čemu su obrađeni teorijski aspekti spomenute problematike te su iste promatrane u kontekstu jačanja tržišne pozicioniranosti ugostiteljskog objekta na primjeru studije slučaja restorana Maestral. Ugostiteljska djelatnost oduvijek je imala značajnu ulogu u zadovoljenju fizioloških (prehrambenih) potreba gostiju. Ona i danas ima iznimno značajnu ulogu u cjelokupnom gospodarskom sustava te pridonosi rastu bruto domaćeg proizvoda, zapošljavanju, otvaranju novih radnih mjesta i dr. O značenju ugostiteljske djelatnosti svjedoči i zakonodavni okvir koji istu regulira. U sektoru ugostiteljstva poglavito je izraženo pitanje konkurencije. U cilju snažnije tržišne pozicioniranosti sve je veći broj onih ugostiteljskih objekata koji se koriste suvremenim marketinškim alatima, stavljajući pri tome naglasak na alate elektroničkog marketinga.
Abstract (english)
This study considered the issue of marketing hospitality facility where attention was focused to determination of the role of hospitality in tourism, through the definition of hospitality, categorization catering business and restaurants. Elaborates on the issues and marketing which is in order to strengthen the market position of the catering facility where deals with theoretical aspects of this problematic and the same observed in the context of strengthening the market position of the catering facility - restaurant Mistral. The restaurant business has always played an important role in meeting the physiological (food) needs of guests. Today, it has a very important role in the overall economic system and contributes to the growth of gross domestic product, employment, job creation, and others. On the meaning of hospitality activities testify and legislative framework that regulates the same. In the hospitality sector in particular has expressed the issue of competition. In order to stronger market position, an increasing number of those restaurants that used modern marketing tools, putting an emphasis on the tools of e-marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:013747
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-11 15:10:28