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professional thesis
Uloga političkog marketinga u minimiziranju političke apatije građana
2017. urn:nbn:hr:145:526585
Pap, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Pap, A. (2017). Uloga političkog marketinga u minimiziranju političke apatije građana (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:526585

Pap, Ana. "Uloga političkog marketinga u minimiziranju političke apatije građana." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:526585

Pap, Ana. "Uloga političkog marketinga u minimiziranju političke apatije građana." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:526585

Pap, A. (2017). 'Uloga političkog marketinga u minimiziranju političke apatije građana', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:526585

Pap A. Uloga političkog marketinga u minimiziranju političke apatije građana [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:526585

A. Pap, "Uloga političkog marketinga u minimiziranju političke apatije građana", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:526585

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Metadata
TitleUloga političkog marketinga u minimiziranju političke apatije građana
Title (english)THE ROLE OF POLITICAL MARKETING IN MINIMIZING CITIZENS' POLITICAL APATHY
AuthorAna Pap
MentorMarija Ham (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberMarija Ham (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2017-10-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Politička apatija građana predstavlja generalnu nezainteresiranost i ravnodušnost prema politici, nesudjelovanje u političkim aktivnostima i neizlazak na izbore. Visoka razina političke apatije ozbiljan je problem u demokratskim sustavima jer može dovesti do stagnacije u rastu i razvoju države. Cilj rada prije svega jest ustanoviti razinu političke apatije u Republici Hrvatskoj (dosadašnji izlazak na izbore i sudjelovanje u konvencionalnim i nekonvencionalnim političkim aktivnostima) kako bi se dobio pregled trenutnog stanja, zatim utvrditi postoje li i koje su razlike u politički apatičnom ponašanju ispitanika u odnosu na socio-demografske karakteristike (dob, spol, prihodi, obrazovanje, religioznost) kako bi se ispitanike moglo segmentirati, te u konačnici testirati postoje li i koliki su utjecaji političke informiranosti i medija na namjeru budućeg apatičnog ponašanja. Upravo su mediji ti koji imaju značajnu ulogu u politici i sredstvo su kojim se može, koristeći pametne strategije, između ostaloga, potaknuti i politički apatične građane na poduzimanje određenih akcija. Utvrđivanjem razine političke apatije, određenih razlika i utjecajnih čimbenika na političku apatiju moguće je odrediti smjer i načine djelovanja političkog marketinga kako bi se razina političke apatije svela na najnižu moguću razinu. Politički marketing značajno je koristan i široko upotrebljavan alat u politici čijim se djelovanjem može potaknuti i povećati razina političke uključenosti građana što u konačnici dovodi do politički razvijenijeg i naprednijeg društva.
Abstract (english)
Political apathy represents general lack of interest and indifference towards politics, lack of engagement in political activities and lack of motivation for voting. High level of political apathy represents a serious problem in democratic systems because it can lead to stagnation in growth and development of a country. The purpose of this research is to determine the level of political apathy in Croatia (voting, engaging in conventional and unconventional political activities), to determine are there any (and which are they) differences in the level of political apathy in relation to some socio-demographic characteristics (gender, age, education, income, religiousness) and finally to test does the level of political information and media have significant influence on the intention for politically apathetic behaviour and if there are, how strong are those influences. Media are those who play a significant role in politics and they can be a means for encouraging politically apathetic citizens to take certain actions. By determining the level of political apathy, certain differences and predictors of political apathy, it is possible to set a course of actions (using political marketing) to minimize political apathy. Political marketing is useful and widely used tools for encouraging and increasing the level of citizens’ political engagement which can lead to minimizing political apathy and, finally, creating more politically developed and more advanced society.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:526585
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-20 10:34:27