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master's thesis
Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama
Pašuld, Ivana (2017)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

Cite this document

Pašuld, I. (2017). Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:176155

Pašuld, Ivana. "Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:176155

Pašuld, Ivana. "Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:176155

Pašuld, I. (2017). 'Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 10 July 2020, https://urn.nsk.hr/urn:nbn:hr:145:176155

Pašuld I. Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2020 July 10] Available at: https://urn.nsk.hr/urn:nbn:hr:145:176155

I. Pašuld, "Analiza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:176155

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Metadata
TitleAnaliza upravljanja marketingom najbrže rastućih brandova na društvenim mrežama
Title (english)MARKETING MANAGEMENT ANALYSIS OF THE FASTEST GROWING BRANDS ON SOCIAL NETWORKS
AuthorIvana Pašuld
MentorDrago Ružić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj ovog diplomskog rada podrazumijeva analizu marketinga rastućih brandova na društvenim mrežama te opisivanje važnosti društvenih mreža u području upravljanja marketingom. Naime, sve veće korištenje društvenih mreža kao sredstva oglašavanja, u današnje vrijeme pruža mnoge prednosti te ima veliki značaj. Internet je svojim snažnim razvojem postao izuzetno značajan marketinški medij koji je postao primarni faktor poslovanja mnogih poduzeća. Pojavom društvenih mreža došlo je do velikih promjena u marketingu, odnosno u načinu funkcioniranja te komuniciranja s kupcima. Također, diplomski rad uključuje i kvalitativno istraživanje, tj. intervju s najpoznatijim blogericama s područja Republike Hrvatske, koje su ostvarile suradnju s najbrže rastućim brandom „Daniel Wellington“ putem Instagrama.
Abstract (english)
The aim of this graduate thesis is to analyze the marketing of growing beads on social networks and to describe the importance of social networks in marketing management. The increasing use of social networks as a means of advertising today has many advantages and has great significance. With its powerful development, the Internet has become an extremely important marketing medium that has become the primary business factor for many businesses. With the emergence of social networks there have been major changes in marketing, ie in the way of functioning and communicating with customers. Also, the graduate thesis includes a qualitative research, ie an interview with the most famous bloggers from the Republic of Croatia who have collaborated with the fastest – growing brand „Daniel Wellington“ through Instagram.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:176155
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-24 14:02:34