Cilj ovog diplomskog rada podrazumijeva analizu marketinga rastućih brandova na društvenim mrežama te opisivanje važnosti društvenih mreža u području upravljanja marketingom. Naime, sve veće korištenje društvenih mreža kao sredstva oglašavanja, u današnje vrijeme pruža mnoge prednosti te ima veliki značaj. Internet je svojim snažnim razvojem postao izuzetno značajan marketinški medij koji je postao primarni faktor poslovanja mnogih poduzeća. Pojavom društvenih mreža došlo je do velikih promjena u marketingu, odnosno u načinu funkcioniranja te komuniciranja s kupcima. Također, diplomski rad uključuje i kvalitativno istraživanje, tj. intervju s najpoznatijim blogericama s područja Republike Hrvatske, koje su ostvarile suradnju s najbrže rastućim brandom „Daniel Wellington“ putem Instagrama.

The aim of this graduate thesis is to analyze the marketing of growing beads on social networks and to describe the importance of social networks in marketing management. The increasing use of social networks as a means of advertising today has many advantages and has great significance. With its powerful development, the Internet has become an extremely important marketing medium that has become the primary business factor for many businesses. With the emergence of social networks there have been major changes in marketing, ie in the way of functioning and communicating with customers. Also, the graduate thesis includes a qualitative research, ie an interview with the most famous bloggers from the Republic of Croatia who have collaborated with the fastest – growing brand „Daniel Wellington“ through Instagram.