prikaz prve stranice dokumenta Izravni marketing
Access restricted to students and staff of home institution
undergraduate thesis
Izravni marketing
2017. urn:nbn:hr:145:443707
Kontrec, Toni
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Kontrec, T. (2017). Izravni marketing (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:443707

Kontrec, Toni. "Izravni marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:443707

Kontrec, Toni. "Izravni marketing." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:443707

Kontrec, T. (2017). 'Izravni marketing', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:443707

Kontrec T. Izravni marketing [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:443707

T. Kontrec, "Izravni marketing", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:443707

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Metadata
TitleIzravni marketing
Title (english)DIRECT MARKETING
AuthorToni Kontrec
MentorMane Medić (mentor)
Committee memberMane Medić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2017-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Glavni zadatak ovog rada je na kvalitetan i zanimljiv način prikazati pojam izravnog marketinga, njegove karakteristike, prednosti i nedostatke ali i suvremene kanale izravnog marketinga. Izravni marketing, kao marketinški pojam se javlja početkom šezdesetih godina dvadesetog stoljeća, predstavljajući novi pristup u prodajnoj komunikaciji s tržištem. Izravni marketing se, za razliku od klasičnih metoda jednosmjernog komuniciranja, oslanja na interaktivnu (dvosmjernu) komunikaciju. Glavna suština te komunikacije čini skup aktivnosti pomoću kojih prodavač izravno ulaže napore prema ciljanom potrošaču kako bi dobio mjerljiv odgovor ili transakciju.
Abstract (english)
The main task of this paper is to present the concept of direct marketing, its characteristics, advantages and disadvantages, as well as contemporary direct marketing channels in a quality and interesting way. Direct marketing, as a marketing term, appears in the early 1960s, present a new approach in sales communication with the market. Direct marketing, unlike the classic one-way communication method, relies on interactive (two-way) communication. The main essence of this communication is a set of activities whereby a vendor directly invests towards a targeted consumer to obtain a measurable response or transaction.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:443707
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2017-10-26 08:54:21