prikaz prve stranice dokumenta Utjecaj carine i carinskih usluga na ponašanje potrošača
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professional thesis
Utjecaj carine i carinskih usluga na ponašanje potrošača
2017. urn:nbn:hr:145:203538
Hršak, Željko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Hršak, Ž. (2017). Utjecaj carine i carinskih usluga na ponašanje potrošača (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:203538

Hršak, Željko. "Utjecaj carine i carinskih usluga na ponašanje potrošača." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:203538

Hršak, Željko. "Utjecaj carine i carinskih usluga na ponašanje potrošača." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:203538

Hršak, Ž. (2017). 'Utjecaj carine i carinskih usluga na ponašanje potrošača', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:203538

Hršak Ž. Utjecaj carine i carinskih usluga na ponašanje potrošača [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 December 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:203538

Ž. Hršak, "Utjecaj carine i carinskih usluga na ponašanje potrošača", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:203538

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Metadata
TitleUtjecaj carine i carinskih usluga na ponašanje potrošača
Title (english)INFLUENCE OF CUSTOMS AND CUSTOMS SERVICES ON CONSUMER BEHAVIOR
AuthorŽeljko Hršak
MentorZdravko Tolušić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberMane Medić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2017-12-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Cilj rada je ukazati na važnost interneta u planiranju i realiziranju marketinških i ostalih aktivnosti modernog poslovnog subjekta, kao i važnost direktnog marketinga. U radu su obrazložene različite metode i alati koji su dostupni poslovnim subjektima u okviru elektroničkog poslovanja, do kojih se došlo sekundarnim istraživanjem, odnosno svi podaci su prikupljeni posredstvom internetskih izvora, određenih knjiga i predavanja koje obrađuju tematiku elektroničkog poslovanja, odnosno elektroničkog marketinga, direktnog marketinga kao i organizacija poslovanja Carinske uprava Republike Hrvatske i korištenje carinskih usluga. Carine spadaju u najstarije vrste davanja, a uvode se radi prikupljanja prihoda i zaštite domaće proizvodnje. Carine često imaju značajan utjecaj na odluku potrošača o kupnji pojedinog proizvoda. Potrošači da bi zadovoljili svoje potrebe i želje donose odluke o kupnji koje se vrlo često temelje na cijeni i kvaliteti pojedine robe, a iznos carine može znatno povećati cijenu inozemnih ponuđača te marketinški stručnjaci moraju uvažavati i ovu činjenicu. Isto tako samo obavljanje carinskih usluga može dati potrošaču važne informacije o kvaliteti uvezene robe i olakšati proces kupnje. Carinske usluge predstavljaju sve one aktivnosti provedene od strane Carinske uprave i specijaliziranih tvrtki za obavljanje carinskih, špediterskih i logističkih usluga.
Abstract (english)
The goal of this paper is to show the importance of Internet in planning and implementing marketing and other activities of the modern business subject, as well as the importance of direct marketing. The paper describes different methods and tools used by business subjects in electronic transactions, which were obtained by secondary research, that is, all data gathered using Internet sources, books and lectures dealing with electronic transactions, that is electronic marketing, direct marketing, as well as business organization of the Customs Administration of the Republic of Croatia und using customs services. Customs are the oldest kind of payment, and they were introduced in order to gather income and to protect domestic manufacture. Customs have often a significant influence on consumer decision to buy a certain product. In order to satisfy their needs and desires consumers make their purchase decisions based on price and quality of goods, and the customs price can significantly increase the price of non-domestic offers, therefore marketing experts have also to take this fact into consideration. Furthermore the customs process can also inform the consumer about the quality of imported goods and make the purchase easier. Customs services represent all activities made by the Customs Administration and companies specialized for conducting customs and logistic services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:203538
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-05 12:00:42