This paper deals with the application of e-marketing in non-profit organizations. The paper points out the importance and necessity of marketing in the work of non-profit organizations in order to achieve their goals. Quality management leads to the realization of the mission and goals of non-profit organizations with a positive impact on the society and in the described case on the members of student associations and environment in which they operate. Similarities and differences in the application of marketing between profit and non-profit organizations are described as well as the influence on society and the application of digital marketing in the activities of student associations. Web-sites of students associations are explored and analyzed, as well as additional internet based location such as social network presence and related advertising efforts on social networks. The recognition and impact of student association activities on students and the quality of activities is explored through an online questionnaire and personal contact (interview) with representatives of student associations. Research is being carried out in order to obtain responses to the recognition of student association activities, their impact and influence on the student population, their engagement in projects they implement, how student associations promote active participation and behavior that leads to increasing membership, their volunteering and ultimately recognition of their activities and activities in the academic environment. Overall efforts of the student associations, the activities in the digital environment and the way to reach the target group are evaluated. Research has shown their active use of digital technology, the quality and the effectiveness of the application of digital marketing.