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professional thesis
Marketinški aspekti poljoprivrednih zadruga
2017. urn:nbn:hr:145:663244
Maranić, Monika
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Maranić, M. (2017). Marketinški aspekti poljoprivrednih zadruga (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:663244

Maranić, Monika. "Marketinški aspekti poljoprivrednih zadruga." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:663244

Maranić, Monika. "Marketinški aspekti poljoprivrednih zadruga." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:663244

Maranić, M. (2017). 'Marketinški aspekti poljoprivrednih zadruga', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:663244

Maranić M. Marketinški aspekti poljoprivrednih zadruga [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:663244

M. Maranić, "Marketinški aspekti poljoprivrednih zadruga", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:663244

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Metadata
TitleMarketinški aspekti poljoprivrednih zadruga
Title (english)MARKETING ASPECTS OF AGRICULTURAL COOPERATIVES
AuthorMonika Maranić
MentorZdravko Tolušić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2017-12-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poljoprivredna proizvodnja u Republici Hrvatskoj nalazi se u vrlo teškoj poziciji te je pojedincu gotovo nemoguće samostalno plasirati proizvod na tržište. Iz toga razloga udružuju se u zadruge kako bi što jednostavnije došli do potrošača, a da ne budu kooperanti velikim industrijama. Iako zadruge sežu još od davne 1827. godine, danas je potrebno primijeniti marketing kako bi se učvrstila pozicija na tržištu. Svaka zadruga mora voditi računa o funkcijama marketinga s jedne strane te provesti PEST i SWOT analizu s druge strane.
Abstract (english)
Agricultural production in the Republic of Croatia is in a very difficult position and it is almost impossible for an individual to place the product on the market independently. For this reason, they join in co-operatives to reach consumers as easily as possible and not to cooperate with large industries. Although co-operatives have been in existence since the year 1827, today it is necessary to apply marketing in order to strengthen the market position. Each cooperative must take account of marketing functions on the one hand and implement the PEST and SWOT analysis on the other.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:663244
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-03-06 12:24:53