Title Komunikacija- vještina/znanost
Title (english) Communication – skill or science
Author Mateja Legac
Mentor Jerko Glavaš (mentor)
Committee member Jerko Glavaš (predsjednik povjerenstva)
Committee member Blaženka Hadrović Zekić (član povjerenstva)
Committee member Nataša Drvenkar (član povjerenstva)
Granter Josip Juraj Strossmayer University of Osijek Faculty of Economics in Osijek (Chair of Quantitative Methods and Informatics) Osijek
Defense date and country 2018-08-30, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Cilj ovog završnog rada je opsežnije objasniti komunikaciju jer je ona neizostavna u životu,
kako u privatnom tako i u poslovnom. Proces je razmjene informacija među ljudima. Naša
karijera ovisi o uspješnoj komunikaciji, a da bismo ju postigli i izbjegli sukobe važno je
poznavati oblike te stilove komunikacije. U svijetu postoje brojne knjige na ovu temu, ali nije
ni čudo. Jer je komunikacija zaista termin u kojemu učimo jedni od drugih, a na kraju smo ipak
nekomunikativni. Rad je podijeljen na nekoliko cjelina, a naglasak je na stilovima i oblicima
komunikacije. Postoje tri stila komunikacije, a to su pasivan, agresivan i asertivan. Pasivan stil
podrazumijeva komunikaciju u kojoj osoba razumije tuđe stavove, osjećaje i želje, te o svojima
ne govori. Agresivan se odnosi na osobe koje dobiju što žele makar na štetu druge osobe, te kao
takve dominiraju. Asertivne osobe govore svoje osjećaje, želje i mišljenja te prihvaćaju i
prepoznaju tuđe. Oblike komunikacije dijelimo na komunikacije prema jeziku i prema broju
uključenih sudionika. Prema jeziku se dijele na verbalnu i neverbalnu komunikaciju. Verbalna
komunikacija podrazumijeva komunikaciju riječima, jezikom, dok se neverbalna odnosi na
pokrete tijela, izraze lica i koristi se za izražavanje stavova i emocija, te poticanje ili mijenjanje
verbalne komunikacije. Komunikaciju prema broju uključenih sudionika dijelimo na
intrapersonalnu, interpersonalnu, grupnu i javnu komunikaciju. Intrapersonalna je ona u kojoj
osoba komunicira sama sa sobom. Interpersonalna podrazumijeva komunikaciju između dviju
ili više osoba. Grupna komunikacija obuhvaća jednu ili više grupa. Javnu komunikaciju zovemo
i masovna jer podrazumijeva izjave koje se javno, putem tehničkih distribucijskih sredstava
izravno i jednostrano prenose široj javnosti.
Abstract (english) The purpose of this final thesis is to explain the communication more comprehensively because
it is indispensable in our lives, both privately and in business. It is the process of the information
exchange among people. Our career depends on successful communication. To achieve
successful communication and avoid conflicts, it is essential to know the forms and the styles
of communication. There are numerous books on this subject in the world, but that is no
surprise. Because communication is a term in which we learn from each other, and at the end
we are non-communicative.
The thesis is divided into several parts, with an emphasis on styles and forms of communication.
There are three types of communication: passive, aggressive and assertive. The passive method
implies communication in which a person understands the attitudes, feelings and desires of
others, and does not speak about their own. Aggressive refers to people who get what they want
even if it means the costs of another person, by being dominate. Assertive people express their
feelings, desires and opinions and accept and recognise others too.
Forms of communication can differ by language and by the number of participants involved.
Communication can also be verbal and nonverbal. Verbal communication implies
communication with words and language, while nonverbal refers to body movements and facial
expressions and is often used to express attitudes and emotions and to encourage the change of
verbal communication.
Communication by the number of participants can be intrapersonal, interpersonal, group and
public communication. Intrapersonal is the one in which a person communicates with herself
only. Interpersonal means communication between two or more people. Group communication
includes one or more groups. Public communication is called mass communication because it
implies that statements are publicly and directly transmitted through the technical distribution
media directly and unilaterally to the general public.
Keywords
komunikacija
stilovi komunikacije
oblici komunikacije
Keywords (english)
communication
styles and forms of communication
Language croatian
URN:NBN urn:nbn:hr:145:202477
Study programme Title: Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Access restricted to students and staff of home institution
Terms of use
Created on 2018-10-05 08:19:59