prikaz prve stranice dokumenta Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta
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master's thesis
Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta
2018. urn:nbn:hr:145:706445
Medved, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Finance and Accounting

Cite this document

Medved, T. (2018). Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:706445

Medved, Tomislav. "Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:706445

Medved, Tomislav. "Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:706445

Medved, T. (2018). 'Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 16 September 2023, https://urn.nsk.hr/urn:nbn:hr:145:706445

Medved T. Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2018 [cited 2023 September 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:706445

T. Medved, "Modeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:706445

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Metadata
TitleModeli nagrađivanja u kreativnoj industriji na primjeru kreativne agencije Adverta
Title (english)Remuneration models in creative industry using an example of creative agency Adverta
AuthorTomislav Medved
MentorDomagoj Karačić (mentor)
Committee memberDomagoj Karačić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
(Chair of Finance and Accounting)
Osijek
Defense date and country2018-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Plaća predstavlja osnovni oblik kompenzacije koju poslodavac isplaćuje zaposlenicima za obavljeni rad i glavni je dio svakog kompenzacijskog sustava nagrađivanja. U većini slučajeva plaća zaposlenicima predstavlja nagradu za obavljeni rad, dok sa stajališta menadžmenta na istu se gleda u kontekstu materijalne nagrade. Kreativna industrija je dio koncepta koji se naziva kreativna ekonomija, a koji obuhvaća križanje kreativnosti i kulture s ekonomijom na svjetskoj razini, te koristeći informacijsko komunikacijske tehnologije uključuje simboličku proizvodnju. Glavni cilj ovog rada je analiza sustava nagrađivanja zaposlenika u poduzećima, te doprinos kreativne industrije kao dodatnog generatora prihoda većine svjetskih gospodarstava i povezivanje sustava materijalnih i nematerijalnih kompenzacija sa kreativnom industrijom na primjeru Kreativne agencije Adverta. U fokusu ovog rada je analiza poslovanja i sustava nagrađivanja Adverte, odnosno analiza načina motiviranja članova svog tima. No, često su metode i modeli kompenzacija u poduzećima fokusirani na nekompenzacijske modele koji se fokusiraju na nenovčane nagrade kao što su: korištenje službenog automobila, plaćen smještaj, ulaznice za razno-razne festivale i sl.
Abstract (english)
Salary represents the main form of compensation given from the employer to his employees and therefore is the part of every remuneration system. In most of the cases, the salary represents the award for the employees for the work they have done, whereas, from the employer's point of view , it represents the material reward. Creative industry is the part of the concept called creative economy and it comprises creativity, culture and economy on a global level and, as such, involves symbolic production by using information and communication technologies. The main goal of this thesis is to analyze remuneration system used in businesses and contributions of creative industry as being one of the additional revenue generators of the majority of world's economies. Moreover, this thesis examines the connection of material and immaterial remuneration systems with creative industry using the Creative Agency Adverta as an example. Furthermore, the focus of the thesis is both business and remuneration system analysis in Adverta, and the analysis of team members motivation. However, methods and remuneration models in businesses are very often focused on non-remunerative models that are focused on non-monetary rewards such as: using company's car, using company's mobile phone, tickets for various events and festivals etc.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:706445
Study programmeTitle: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-11-27 14:05:00