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professional thesis
Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu
2018. urn:nbn:hr:145:260881
Popović, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Popović, T. (2018). Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:260881

Popović, Tena. "Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:260881

Popović, Tena. "Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:260881

Popović, T. (2018). 'Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:260881

Popović T. Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:260881

T. Popović, "Izazovi i perspektive upravljanja marketingom u zdravstvenom turizmu", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:260881

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Metadata
TitleIzazovi i perspektive upravljanja marketingom u zdravstvenom turizmu
Title (english)Challenges and perspectives of marketing management in health tourism
AuthorTena Popović
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ubrzanim napretkom u području komunikacija, prijevoza i tehnologije, poglavito razvojem i korištenjem Interneta te kasnije i usluge World Wide Web, u posljednjih 30- tak godina, stvorili su se uvjeti kojima se potakao razvoj međunarodnog turizma. Paralelno, zbog promjena u društvu, dolazi do pojave masovnog turizma te kasnije tokom zadnja dva desetljeća i specijaliziranih vrsta turizma. Zdravstveni turizam kakav poznajemo danas jedna je od najbrže rastućih grana turizma u svijetu. Činitelji koji danas utječu na razvoj te brzorastuće grane turizma su starenje i rastuća razina blagostanja svjetske populacije, olakšan transport te stvaranje novih društvenih vrijednosti gdje je jedan od naglasaka briga pojedinca o vlastitom psiho - fizičkom zdravlju. Marketing i promocija, danas, s naglaskom na digitalni marketing, igraju veliku ulogu u razvoju takvoga koncepta. Lako dostupne i cjenovno prihvatljivije metode te pojava novih marketinških alata rezultirale su promjenama na svjetskom turističkom tržištu pa tako i u području zdravstvenog turizma. Ovaj rad bavi se područjem zdravstvenog turizma kako u svijetu tako i u Republici Hrvatskoj te obrađuje neke od marketinških aspekata zdravstvenog turizma i govori o prednostima planiranja marketinški aktivnosti u svrhu izgradnje novih turističkih proizvoda i destinacija.
Abstract (english)
Rapid progress in the area of communications, transportation and technology, especially with the use of the Internet and later the World Wide Web service, created the conditions for the development of tourism over last 30 years. Parallel with the everyday changes in our society we are the witnesses of evolution of the mass tourism and in the past twenty years, all specialized forms of tourism. The Health tourism we know today is one of the fastest growing forms of tourism in the world. Factors that today have the influence on the development of this fast-paced tourism type are population aging and welfare growth, as well as the accessible transportation and social values that have an emphasis on individual's level of well being. Marketing and Promotion, today, with a focus on digital marketing, play a major role in development of such concept. More accessible and price reasonable methods as the emergence of new marketing tools and trends have resulted with changes in the world tourism market and also in the field of Health tourism. This paper reports on the phenomenon of Health tourism both in the world and in the Republic of Croatia, also covering some of the marketing aspects of Health tourism. Paper aims to point out the benefits of marketing planning activities whose purpose is the development of new tourism products and creating tourism destinations
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:260881
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2018-12-06 13:46:47