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professional thesis
Utjecaj propagandnih letaka na ponašanje potrošača
2019. urn:nbn:hr:145:139081
Kovačević, Josip
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Kovačević, J. (2019). Utjecaj propagandnih letaka na ponašanje potrošača (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:139081

Kovačević, Josip. "Utjecaj propagandnih letaka na ponašanje potrošača." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:139081

Kovačević, Josip. "Utjecaj propagandnih letaka na ponašanje potrošača." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:139081

Kovačević, J. (2019). 'Utjecaj propagandnih letaka na ponašanje potrošača', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:139081

Kovačević J. Utjecaj propagandnih letaka na ponašanje potrošača [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:139081

J. Kovačević, "Utjecaj propagandnih letaka na ponašanje potrošača", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:139081

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Metadata
TitleUtjecaj propagandnih letaka na ponašanje potrošača
Title (english)Influence of advertising flyers on costumer behaviour
AuthorJosip Kovačević
MentorZdravko Tolušić (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberIvan Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-02-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tehnologija, internet, brzo širenje informacija, povezanost društvenim mrežama te sve veća informatička pismenost i opća informiranost ljudi, mijenjajući ponašanje kupaca izravno je utjecala na marketinšku komunikaciju, odnosno na marketing općenito. Tema ovog rada je „Utjecaj propagandnih letaka na ponašanje potrošača“. Potrošači su osobe koje kupuju proizvode i konzumiraju usluge koje su im pružene na određenom tržištu proizvoda ili usluga u određenom trenutku. Potrošači svoje ponašanje usmjeravaju na kupnju proizvoda ili konzumiranje usluga koja im se nudi i to po prihvatljivoj cijeni. Potrošači svakodnevno donose velik broj odluka vezanih uz proces razmjene i potrošnje proizvoda i usluga. Prilikom donošenja tih odluka na potrošača utječu osobni, društveni i psihološki čimbenici. Ponašanje potrošača je proces pribavljanja i konzumiranja proizvoda i usluga, a obuhvaća i poslijeprodajne procese. Ponašanje potrošača je ponašanje koje potrošači iskazuju u traženju, kupovini, korištenju, vrednovanju i odlučivanju o proizvodima, uslugama i idejama za koje očekuju da će zadovoljiti njihove potrebe. Potrošač današnjice je informiraniji, ne može ga se prevariti, on zna što želi i gdje to može dobiti te pametnije odlučuje o kupnji.
Abstract (english)
Technology, internet, rapid information expansion, social networks and an all-around increase in computer literacy has changed customer behaviour and directly affected marketing in general. The theme of this work is a „Influence of advertising flyers on costumer behaviour“. Consumers are people who buy products and use services provided on some product or service market in a certain moment. Their behavior is directed towards buying products and using services on the market. Consumers yield a large number of decisions on a daily basis that relate to the processes of commerce and the consumption of goods and services. While making these decisions, consumers are influenced by personal, social and psychological factors. Consumer behaviour is the process through which products are obtained and consumed, and this concept includes after-sales processes. Customer behaviour is a behavior that consumers express in finding, purchasing, using, evaluating and making decisions about products, services and ideas for which they expect to meet their needs. Modern customers are informed, hard to manipulate, have specific needs and knowledge of where they can get what they desire.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:139081
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-04-05 08:17:12