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master's thesis
Uloga i značaj marketinga u trgovini
2019. urn:nbn:hr:145:295442
Drežnjak, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Drežnjak, K. (2019). Uloga i značaj marketinga u trgovini (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:295442

Drežnjak, Katarina. "Uloga i značaj marketinga u trgovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:295442

Drežnjak, Katarina. "Uloga i značaj marketinga u trgovini." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:295442

Drežnjak, K. (2019). 'Uloga i značaj marketinga u trgovini', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:295442

Drežnjak K. Uloga i značaj marketinga u trgovini [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:295442

K. Drežnjak, "Uloga i značaj marketinga u trgovini", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:295442

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Metadata
TitleUloga i značaj marketinga u trgovini
Title (english)The role and the significance of marketing in trade
AuthorKatarina Drežnjak
MentorDražen Ćućić (mentor)
Committee memberDražen Ćućić (predsjednik povjerenstva)
Committee memberBoris Crnković (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-07-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing je prisutan već tisućama godina i evoluirao je od jednostavnog trgovanja do vrlo složenih sustava koji se danas koriste. Marketing je proces planiranja i izvršenja koncepcije, određivanja cijena, promocije i distribucije ideja, dobara i usluga kako bi se stvorile razmjene koje zadovoljavaju individualne i organizacijske ciljeve. Marketinška funkcija može i treba koegzistirati s tržišnom orijentacijom i učinkovitost tržišne orijentacije ovisi o prisutnosti snažne funkcije koja uključuje marketing. Analiza ponašanja potrošača ključ je uspjeha tržišta jer samo uz dobro razumijevanje ponašanja potrošaĉa možemo osmisliti i implementirati marketinške strategije i odgovarajući marketinški miks. Brendiranje je bitno u stvaranju vrijednosti za proizvode tvrtke. E-trgovina je znaĉajno porasla u posljednjih nekoliko godina. Njome je moguće predvidjeti, te osigurati povoljno, personalizirano i informativno iskustvo za razliĉiti tip potrošaĉa i poduzeća.
Abstract (english)
Marketing has been present for thousands of years and has evolved from simple trading to very complex systems that are being used today. Marketing is a process of planning and executing concepts, pricing, promotion and distribution of ideas, goods and services to create exchanges that meet individual and organizational goals. Marketing function can and should coexist with market orientation and the effectiveness of market orientation depends on the presence of a powerful function that includes marketing. Consumer behavior analysis is the key to market success, because we can only design and implement a marketing strategy and an appropriate marketing mix with a good understanding of consumer behavior. Branding is essential in creating value for a company's products. E-commerce has increased significantly in recent years. It is predictable and provides a convenient, personalized and informative experience for different types of consumers and businesses.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:295442
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKnjižničar unio naslov na engleskom
Created on2019-07-15 11:34:01