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undergraduate thesis
Specifičnosti poslovnog modela glazbenog streaming servisa Deezer
2019. urn:nbn:hr:145:333666
Vidaković, Dominik
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Vidaković, D. (2019). Specifičnosti poslovnog modela glazbenog streaming servisa Deezer (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:333666

Vidaković, Dominik. "Specifičnosti poslovnog modela glazbenog streaming servisa Deezer." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:333666

Vidaković, Dominik. "Specifičnosti poslovnog modela glazbenog streaming servisa Deezer." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:333666

Vidaković, D. (2019). 'Specifičnosti poslovnog modela glazbenog streaming servisa Deezer', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:333666

Vidaković D. Specifičnosti poslovnog modela glazbenog streaming servisa Deezer [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:333666

D. Vidaković, "Specifičnosti poslovnog modela glazbenog streaming servisa Deezer", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:333666

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Metadata
TitleSpecifičnosti poslovnog modela glazbenog streaming servisa Deezer
Title (english)Business model specifics of internet music streaming service Deezer
AuthorDominik Vidaković
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Završni rad detaljnije pojašnjava pojam internetskog glazbenog servisa, istraživanje poslovnih (pretplatničkih) modela tih servisa te razmatra kako se poduzeće Deezer pojavilo na hrvatskom tržištu. Nakon velikog uspjeha poduzeća Deezer, servisi internetskog strujanja (engl. streaming services) su napravili veliki iskorak u približavanju modernijih tehnologija građanima Republike Hrvatske. Uz dolazak giganta poput Netflixa i HBO-a, Deezer se ističe kao jedno od prvih poduzeća koje je postalo dostupno široj javnosti unutar naše države, a da koristi internetski poslovni model koji u poslovnom modelu nudi sadržaj koji se isporučuje preko interneta. Jedan od najraširenijih e-poslovnih modela današnjice, pretplatnički model, veoma je interesantan i puno ljudi nije ni svjesno njegovih prednosti, ali i nedostataka. Uz detaljnije razmatranje takvog poslovnog modela, promatra se Deezerovo oglašavanje na internetu, na koji način i uz čiju suradnju se probio kao lider na našem tržištu te se navode primjeri kako sama aplikacija funkcionira i po čemu se razlikuje od svojih konkurenata, ponajviše servisa Spotify kao glavnog konkurenta. Također, provedeno istraživanje u kojemu je cilj otkriti koliko je ispitanika upoznato sa streaming servisima poput Deezera i ostalih glazbenih servisa dostupnim u RH, ali i šire, koliko ih koriste te na koji način im je sami model streaming servisa promijenio način konzumacije novih sadržaja medija.
Abstract (english)
This final paper explains the term of internet music streaming service, research of business (subscription-based) models and it explains how Deezer expanded to the Croatian market. After the huge success of company Deezer, internet streaming services have made a huge leap in getting modern technologies closer to Croatian citizens. As streaming giants like Netflix and HBO arrived in Croatia not long ago, Deezer came first and made itself the first streaming service using the subscription-based business model available to Croatian citizens. The subscription-based business model is currently one of the most common e-business models used in the world by many companies, but a lot of the people are not aware of its pros, but also of its cons. By researching and explaining that e-business model in detail, Deezer shows us how those services advertise themselves and it shows its functionality and differences separating it from the competition, especially between Spotify, its biggest competitor. Also, an additional survey was conducted to see how many people in Croatia are familiar with streaming services like Deezer (and others) and in which way did the streaming services change their way of consuming new content from different services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:333666
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-23 16:47:31