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master's thesis
Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z
2019. urn:nbn:hr:145:837851
Juričinec, Luka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Juričinec, L. (2019). Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:837851

Juričinec, Luka. "Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:837851

Juričinec, Luka. "Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:837851

Juričinec, L. (2019). 'Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:837851

Juričinec L. Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:837851

L. Juričinec, "Izazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:837851

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Metadata
TitleIzazovi stvaranja imidža poželjnog poslodavca i preferencije generacije Z
Title (english)Challenges of the employer branding and preferences of generation Z
AuthorLuka Juričinec
MentorMarina Stanić (mentor)
Committee memberJulia Perić (predsjednik povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ljudski resursi od značajne su važnosti za svaku organizaciju. Smatraju se polazištem za uspješno poslovanje poduzeća putem pribavljanja novih talenata i uspješnog vođenja postojećih zaposlenika. Ljudsko je znanje resurs koji ima veliku vrijednost i koji traži dugoročna ulaganja čija se isplativost na kraju gotovo uvijek osjeti kroz poboljšano poslovanje cijele organizacije. Imidž poslodavca igra najveću ulogu u privlačenju novih potencijalnih zaposlenika. Izgradnja imidža poželjnog poslodavca važan je proces za svaku organizaciju stoga zahtijeva kvalitetno i kvalificirano vođenje. U Hrvatskoj je pojam kreiranje imidža poslodavca tek nedavno postao prihvaćen i prepoznatljiv. Napuštanje zemlje česti su potez hrvatskih građana. Hrvatsku najviše napušta Z generacija, odnosno najviše odlazi aktivno, mlado stanovništvo u potrazi za boljim životnim uvjetima i poslovnim prilikama. U ovom diplomskom radu obraditi će se pojmovi i terminologija ljudskih potencijala, s naglaskom na imidž poslodavca te nastojati povezati i ukazati na važnost stvaranja imidža poželjnog poslodavca s ciljem privlačenja i zadržavanja mladih ljudi. Istražiti će se preferencije Z generacije kod potrage poželjnog poslodavca. Prikazati će se i analizirati dobiveni podaci. Radom se želi provjeriti može li se poboljšanjem stvaranja imidža poželjnog poslodavca različitih organizacija u Hrvatskoj spriječiti Z generaciju od odlaska iz domovine.
Abstract (english)
Human resources are of a great importance to any organization. They are considered to be the starting point for successful business operations through the acquisition of new talents and the successful management of existing employees. Human knowledge is a very valuable resource and that seeks long-term investment whose profitability is almost always felt through the improved operations of the entire organization. Employer branding plays the biggest role in attracting new potential employees. Building the employer branding is an important process for any organization and therefore requires quality and qualified guidance. The notion of employer branding has only recently become accepted and recognizable in Croatia. Leaving the country is a common problem for Croatian citizens. Z generation, most active and young population, is mostly leaving Croatia in search for better living areas and business opportunities. This graduate thesis will cover the concepts and terminology of human potential, with an emphasis on the image of the employer, and seek to link and highlight the importance of creating the image of a desirable employer while attracting and retaining young people. Preferences of the Z generation when looking for a desirable employer will be looked into. The obtained data will be displayed and analyzed. The paper seeks to test whether the improvement of the image of a desirable employer of various organizations in Croatia can stop the Z generation of leaving their homeland.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:837851
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-10 17:54:10