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undergraduate thesis
Marketing poslovnih subjekata na društvenim mrežama
Završni rad
2020. urn:nbn:hr:145:073658
Džunja, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Džunja, T. (2020). Marketing poslovnih subjekata na društvenim mrežama : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:073658

Džunja, Tomislav. "Marketing poslovnih subjekata na društvenim mrežama : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:073658

Džunja, Tomislav. "Marketing poslovnih subjekata na društvenim mrežama : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:073658

Džunja, T. (2020). 'Marketing poslovnih subjekata na društvenim mrežama : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:073658

Džunja T. Marketing poslovnih subjekata na društvenim mrežama : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:145:073658

T. Džunja, "Marketing poslovnih subjekata na društvenim mrežama : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:073658

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Metadata
TitleMarketing poslovnih subjekata na društvenim mrežama : Završni rad
Title (english)Marketing of business entities on social networks : Final paper
AuthorTomislav Džunja
MentorAntun Biloš (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Društvene mreže danas zauzimaju veliki dio digitalnog prostora, a samim time i otvaraju priliku poslovnim subjektima za provedbu marketinga. Odabrana tema istražuje značaj i utjecaj društvenih mreža na poslovne subjekte, kako na najefikasniji način iskoristiti popularne društvene mreže te kako ostvariti određene ciljeve. Rad prikazuje primjere marketinga pojedinog poslovnog subjekta, ali isto tako i komparacija više poslovnih subjekata. Prikazat će se dobre i loše strane marketinga na društvenim mrežama te širok spektar mogućnosti koje društvene mreže nude. Velika je prednost društvenih mreža ta što od samog početka nastanka stranice nudi jednaku priliku većim i manjim poslovnim subjektima, naravno ne uzimajući u obzir budžet. Uz oglašavanje, kao jedan od najizraženijih primarnih aktivnosti, društvene mreže nude odličnu priliku istraživanja tržišta, jačanje brenda te razvoj samog proizvoda. Društvene mreže kao na primjer YouTube, Facebook, Twitter, Instagram, LinkedIn, s vremenom se modificiraju i napreduju u tehničkom pogledu te svojim korisnicima pružaju kvalitetnije korisničko iskustvo.
Abstract (english)
Social networks are a large part of the digital space, and because of that they open a marketing space for businesses.. The selected topic explores the importance and impact of social networks on business entities, how to use popular social networks in the most efficient way and how to achieve certain goals. This paper will give an example of marketing of an individual business entity and a comparison of several business entities. In addition, the paper will present pros and cons of social media marketing, as well as a wide range of opportunities that social media offers. A great advantage of social networks is that from the very beginning the site offers an equal opportunity to larger and smaller businesses, without taking into the account the budget form marketing in addition to advertising, as one of the most pronounced primary activities, social networks offer an excellent opportunity for researching the market, strengthening the brand and developing the product itself. Social networks such as YouTube, Facebook, Twitter, Instagram and modify over time and technologically advance in order to provide their users with a better and more efficient experience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:073658
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-15 08:17:37