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undergraduate thesis
ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM
Završni rad
2020. urn:nbn:hr:145:412050
Matković, Hrvoje
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Matković, H. (2020). ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:412050

Matković, Hrvoje. "ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:412050

Matković, Hrvoje. "ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:412050

Matković, H. (2020). 'ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:412050

Matković H. ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:412050

H. Matković, "ZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:412050

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TitleZNAČAJ ANALIZE OKRUŽENJA U STRATEŠKOM UPRAVLJANJU ORGANIZACIJOM : Završni rad
Title (english)COMPANY ENVIRONMENT ANALYSIS AND ITS SIGNIFICANCE ON STRATEGIC MANAGEMENT : Final paper
AuthorHrvoje Matković
MentorSunčica Oberman Peterka (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2020-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Analiza okruženja poduzeća jedna je od najbitnijih dijelova strateškog načina upravljanja poduzećem. Kao prva faza u postavljanju strateškog menadžmenta, ona postavlja temelje za uspješno poslovanje u današnjem turbulentnom, iznimno konkurentnom globalnom tržištu. Okruženje poduzeća može biti eksterno odnosno vanjsko, i interno odnosno unutarnje. Uz brze, burne i neočekivane promjene, karakteriziraju ju kompleksnost, dinamičnost, neizvjesnost i heterogenost. Na vanjsko okruženje poduzeće može vrlo malo ili ne može uopće utjecati. Sastoji se od opće ili socijalne okoline, poslovne i industrijske okoline. Opća vanjska okolina se može analizirati PESTEL analizom političkih ekonomskih socio-kulturnih, okolišnih (environmental) i pravnih (legal) čimbenika, dok je Porterov model konkurentskih snaga koristan alat za analizu poslovne okoline. Kad se govori o unutarnjoj okolini, to je okruženje na koje poduzeće ima više utjecaja i može ga kontrolirati. Dijelovi unutarnje okoline su organizacijska struktura, organizacijska kultura i resursi, koji mogu biti fizički, ljudski, informacijski i financijski. Interni i eksterni čimbenici povezuju se SWOT analizom - analizom snaga, slabosti (unutarnji čimbenici) te prilika i prijetnja (vanjski čimbenici) poduzeća.
Abstract (english)
Analysis of the company environment is one of the most important parts of a strategic way of managing a company. As the first phase in setting up strategic management, it lays the foundation for successful business in today’s turbulent, highly competitive global marketplace. The company's environment can be external or internal. With rapid, turbulent and unexpected changes, it is characterized by complexity, dynamism, uncertainty and heterogeneity. The company may have very little or no influence on its external environment. It consists of a general or social environment, business and industrial environment. The general external environment can be analyzed by the PESTEL analysis of political, economic, socio-cultural, environmental and legal factors, while Porters five forces model is useful for analysis of business environment. When it comes to the internal environment, it is an environment over which the company has more influence and it can control it. Parts of the internal environment are the organizational structure, organizational culture and resources, which can be physical, human, informational and financial. Internal and external factors are linked by SWOT analysis - the analysis of strengths, weaknesses (internal factors), and opportunities and threats (external factors) of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:412050
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
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Created on2020-12-17 10:58:42