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undergraduate thesis
Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge?
Završni rad
2019. urn:nbn:hr:145:963501
Vasilj, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Vasilj, I. (2019). Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:963501

Vasilj, Ivana. "Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:963501

Vasilj, Ivana. "Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:963501

Vasilj, I. (2019). 'Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:145:963501

Vasilj I. Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:963501

I. Vasilj, "Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:963501

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Metadata
TitleKoju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad
Title (english)Which social network to choose for advertising products or services? : Final paper
AuthorIvana Vasilj
MentorMarijana Zekić Sušac (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Cilj rada je istražiti sličnosti i razlike nekoliko vodećih društvenih mreža s obzirom na mogućnosti poslovnog oglašavanja, te predložiti kriterije za izbor pojedine društvene mreže s obzirom na namjenu digitalnog oglasa. U radu će se i na primjeru pokazati uporaba društvene mreže za oglašavanje proizvoda ili usluge. U današnje (digitalizirano) doba postoji velik broj društvenih mreža, kako besplatnih, tako i onih koje se plaćaju. Sve teže je konkurirati na tržištu pa je vrlo važno prepoznati kako se "probiti" na tržište. Društvene mreže su postale vrlo popularan izvor oglašavanja proizvoda i usluga. U završnom radu će biti istražene najpopularnije društvene mreže kao što su Facebook, Instagram, Twitter, YouTube, Linkedln i druge, a istraživanje je pokazalo kako se za promoviranje proizvoda i usluga najviše koriste Facebook i Instagram.
Abstract (english)
The goal of this final paper is to research similarities and differences between several leading social networks based on capabilities of business advertising and to suggest criteria for the choice of said social networks based on the purpose of digital advertisement. The usage of social networks for advertising products and services will be shown on an example. In modem (digitalized) age with the existence of both paid and free social networks it has become increasingly difficult to stay relevant in the market and it has become more important to recognize the potential breakthroughs. Social networks have become a very popular source of advertising products and services. Most popular social networks such as Facebook, Instagram, Twitter, YouTube, Linkedln and others will be researched throughout the final paper. Research has shown that Facebook and Instagram are the most used to promote products and serv1ces.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:963501
Study programmeTitle: Business Informatics
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-28 12:13:31