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undergraduate thesis
Utjecaj recenzija na oblikovanje proizvoda i usluga
Završni rad
2020. urn:nbn:hr:145:288515
Lačić, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Lačić, M. (2020). Utjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:288515

Lačić, Matea. "Utjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:288515

Lačić, Matea. "Utjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:288515

Lačić, M. (2020). 'Utjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 28 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:288515

Lačić M. Utjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 28] Available at: https://urn.nsk.hr/urn:nbn:hr:145:288515

M. Lačić, "Utjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:288515

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Metadata
TitleUtjecaj recenzija na oblikovanje proizvoda i usluga : Završni rad
Title (english)THE IMPACT OF REVIEWS ON PRODUCT AND SERVICE DESIGN : Final paper
AuthorMatea Lačić
MentorIvan Kelić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ponašanje potrošača je složena cjelina na koju utječu različiti čimbenici. Osnovni čimbenici koji utječu na ponašanje potrošača dijele se u dvije kategorije: osobne i vanjske. Osobni čimbenici su oblikovani stavovima, kulturom i motivacijom. Vanjski čimbenici koji utječu na ponašanje potrošača uvjetovani su društvenim i psihološkim čimbenicima. Recenzija podrazumijeva ocjenu kupaca o određenom proizvodu. Shodno ranije navedenom utjecaj recenzije na oblikovanje proizvoda i usluga je iznimno velik. K tome ide u prilog provedeno istraživanje na uzorku od 527 ispitanika. Rezultati anketiranju daje jasne rezultate da recenzije izuzetno utječu na izbor potrošača.
Abstract (english)
Consumer behavior is a complex whole influenced by various factors. The basic factors that influence consumer behavior are divided into two categories: personal and external. Personal factors are shaped by attitudes, culture, and motivation. External factors influencing consumer behavior are conditioned by social and psychological factors. A review involves a customer's assessment of a particular product. In line with the above, the impact of reviews on product and service design is extremely large. In addition, the research conducted on a sample of 527 respondents supports this. The results of the survey give clear results that reviews greatly influence consumer choice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:288515
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-19 11:44:25