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undergraduate thesis
Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek
Završni rad
2020. urn:nbn:hr:145:629141
Klobučar, Ankica
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Klobučar, A. (2020). Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:629141

Klobučar, Ankica. "Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:629141

Klobučar, Ankica. "Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:629141

Klobučar, A. (2020). 'Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:629141

Klobučar A. Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:629141

A. Klobučar, "Analiza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:629141

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Metadata
TitleAnaliza marketing strategije neprofinte organizacije Vatrogasne zajednice Osijek : Završni rad
Title (english)ANALYSIS OF THE MARKETING STRATEGY OF THE NON-PROFIT ORGANIZATION FIREFIGHTING COMMUNITY OSIJEK : Final paper
AuthorAnkica Klobučar
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Neprofitne organizacije i njihov marketing, marketinške aktivnosti koje pridonose ostvarivanju vizije, misije i ciljeva neprofitnih organizacija odnosno Vatrogasne zajednice Osijek tema su i problematika ovog rada. Iznimna važnost neprofitnih organizacija često se zanemaruje. Neprofitne organizacije rješavaju određene društvene probleme. Usmjerene su na zajednicu i društvo te njihovo unapređenje i sigurnost. Vatrogasna zajednica Osijek kao neprofitna organizacija specifična je po svom radu, djelovanju i financiranju. Vatrogasna zajednica Osijek osnovana je kao udruženje Dobrovoljnih vatrogasnih društva grada Osijeka, Profesionalne vatrogasne postrojbe grada Osijeka te vatrogasnih postrojbi u gospodarstvu. Tijekom godina napredovala je i proširila se te trenutno broj 24 članice (dobrovoljna vatrogasna društva, dobrovoljna vatrogasna društva u gospodarstvu i javne vatrogasne postrojbe) u kojoj sudjeluje preko 1.500 osoba. Vatrogastvo je vrlo specifično područje jer djeluje kao udruga građana, tj. udruga dobrovoljnih vatrogasaca koji nisu plaćeni za svoj rad. Financira se putem jedinica lokalne samouprave. U ovom završnom radu na primjeru Vatrogasne zajednice Osijek analizirati će se primjena marketinga u samoj neprofitnoj organizaciji te naglasiti važnost marketinga i njegove primjene. Analizom konkurencije identificirati će se prijetnje iz okoline, a SWOT analizom analizirati će se sama organizacija - Vatrogasna zajednica Osijek. Uz dobivene podatke iz primarnih i sekundarnih izvora dobivenih metodom anketnog ispitivanja, objasniti će se ciljno pozicioniranje i marketing mix Vatrogasne zajednice Osijek te stavove ljudi o marketingu Vatrogasne zajednice Osijek. Uz pomoć istraživanja i marketing analiza obuhvatit će se rad i djelovanje marketinga Vatrogasne zajednice Osijek, kao i važnosti primjene marketinga u djelovanju neprofitnih organizacija.
Abstract (english)
Non-profit organization and their marketing, marketing activities that contribute to the vision, mission ang goals of non – profit organizations and the Firefighting community Osijek are the topics and issues of this paper. The extreme importance of non – profit organization is often overlooked, with nonprofit organizations addressing specific societal issues – focused on the community and society, and their advancement and safety. The Osijek firefighting community, as a non – profit organization, is specific in its work and activity, as well as in its financing. The Osijek firefighting community was established as an association of the Volunteer Firefighting Associations of the City of Osijek, the Professional Fire Department of the City of Osijek, and fire brigades in the economy. It has expanded to include 24 institutional members and over 1500 individual members. Firefighting is in itself a specific area of activity, especially as an association of citizens, that is, voluntary firefighters who are not paid for their work and yet are financed in a specific way through local self-government units. In this final paper, we will analyze the application of marketing within the non-profit organization itself, and emphasize the importance of marketing and its application. The competition analysis will identify threats from the environment, and the SWOT analysis will analyze the organization of the Osijek firefightion community. In addition to the data obtained from primary and secondary sources, we will explain the target positioning and marketing mix of the Osijek firefighting community. With the help of research and marketing analysis, we will contribute to the work and marketing of the Osijek firefighting community and emphasize the importance of applying marketing in the work of non – profit organizations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:629141
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-07-20 06:38:00