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undergraduate thesis
Utjecaj marketinga na tržište poljoprivredne proizvodnje
Završni rad
2020. urn:nbn:hr:145:145138
Milinković, Iva
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Milinković, I. (2020). Utjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:145138

Milinković, Iva. "Utjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:145138

Milinković, Iva. "Utjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:145138

Milinković, I. (2020). 'Utjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:145138

Milinković I. Utjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:145138

I. Milinković, "Utjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:145138

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Metadata
TitleUtjecaj marketinga na tržište poljoprivredne proizvodnje : Završni rad
Title (english)THE INFLUENCE OF MARKETING ON THE MARKET OF AGRICULTURAL PRODUCTION : Final paper
AuthorIva Milinković
MentorZdravko Tolušić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing se bavi potrebama i željama ljudi i pronalazi načine zadovoljenja njihovih potreba te potiče potrošače na otkrivanje novih, do sada nepoznatih proizvoda ili usluga. Marketing je danas neizostavan dio svakog tržišta pa samim time i svake organizacije. Marketing u poljoprivredi se pojavio kako bi se premostio jaz između proizvođača poljoprivrednog proizvoda i potrošača. Proces koji se odvija kako bi se ostvarili ciljevi tvrtke naziva se marketing proces, a se sastoji od istraživanja tržišta, definiranja ciljeva i strategije, izrade marketing mixa te kontrole. Bitnu stavku u marketingu predstavlja marketing mix. Kako bi došlo do željene akcije na tržištu, marketing mix je potrebno iznimno pažljivo odabrati i osmisliti, a on se sastoji od proizvoda, cijene, distribucije i promocije. Republika Hrvatska je konkurentna na tržištu poljoprivrede, no poljoprivrednike koče državne regulative, nedovoljno znanja, prekomjeran uvoz i skupa tehnologija.
Abstract (english)
Marketing is part of economy science which deals with needs and desires of people. It's job is to find solutions to satisfy customers needs and encourages them to look for new, unfamiliar products or services. Every market or organization includes marketing, as one of the most important factors of economy. In agriculture marketing is found as a "bridge" which connects agro manufacturer and final consumer. Marketing process is a process where the goals of the company are achieved. It includes the research of the market, definition of the goals and strategies, making of marketing mix and control. Very important par of marketing is marketing mix, it's good selection and good design. Those are the factors for the right action on the market. Marketing mix includes the product, price, distribution and promotion. In agro culture the Republic of Croatia is country with great potential, but birocrasy, lack of knowledge, expensive equipment and amount of import products do not let that potential to come out as a competitive country.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:145138
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2021-09-22 12:15:04