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master's thesis
POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE
Diplomski rad
2021. urn:nbn:hr:145:449466
Zukić, Monika
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Zukić, M. (2021). POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:449466

Zukić, Monika. "POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:449466

Zukić, Monika. "POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:449466

Zukić, M. (2021). 'POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:449466

Zukić M. POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 December 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:449466

M. Zukić, "POTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:449466

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Metadata
TitlePOTICANJE KREATIVNOSTI U ORGANIZACIJI: IZABRANE TEHNIKE I METODE : Diplomski rad
Title (english)ENCOURAGING CREATIVITY IN THE ORGANIZATION: SELECTED TECHNIQUES AND METHODS : Graduate paper
AuthorMonika Zukić
MentorIvana Barković Bojanić (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2021-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Predmet ovog rada je poticanje kreativnosti u organizaciji. Kreativnost je i postaje sve važnija vještina za organizacije jer osigurava agilnost, inovativnu snagu i rast. Koji je najvrjedniji neotkriveni potencijal u organizacijama? Kreativnost zaposlenika. Živimo u svijetu, koji predstavlja nestabilnost, neizvjesnost, složenost i dvosmislenost (nejasno/dvosmisleno). To znači da organizacije moraju opstati na tržištu koje se stalno mijenja s visokim stupnjem neizvjesnosti i složenosti. Kako bi bile zaštićene u budućnosti, organizacije stoga moraju biti agilnije i sposobne kontinuirano inovirati. Za to je potrebna kreativnost zaposlenika. Oluja mozgova, posebno pojedinačno, nije laka. Nakon nekog vremena nastavljate se vrtjeti u krugovima ili ste doslovno prazni. Kreativne tehnike pomažu da se ponovno pokrene svoj kreativni tijek i skrene s utabanog kolosijeka. Ovaj diplomski rad raspravlja o kreativnosti kao izabranoj značajci poduzetništva te se bavi načinima kako maksimizirati prepreke koje se mogu pojaviti kada se nastoji razmišljati izvan uvriježenog okvira. U radu su između ostalog prikazuju neke od tehnika poput imitacije, analize u devet koraka, imitacije, metode ulazaizlaza, brainstorming metoda, brainwriting, šest šešira.
Abstract (english)
The subject of this paper is to encourage creativity in the organization. Creativity is and is becoming an increasingly important skill for organizations as it ensures agility, innovative strength and growth. What is the most valuable untapped potential in organizations? Employee creativity. We live in a world that represents instability, uncertainty, complexity and ambiguity (unclear / ambiguous). This means that organizations must survive in an everchanging market with a high degree of uncertainty and complexity. To be protected in the future, organizations must therefore be more agile and able to innovate continuously. This requires employee creativity. Brainstorming, especially individually, is not easy. After a while you keep spinning in circles or you are literally empty. Creative techniques help to restart your creative flow and deviate from the beaten track. This thesis discusses creativity as a chosen feature of entrepreneurship and deals with ways to maximize the obstacles that may arise when trying to think outside the box. The paper presents, among other things, some of the techniques such as imitation, nine-step analysis, imitation, input-output methods, brainstorming methods, brainwriting, six hats.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:449466
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-02 09:27:40