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undergraduate thesis
EKOLOŠKA AMBALAŽA
Završni rad
2021. urn:nbn:hr:145:786951
Varga, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

Cite this document

Varga, M. (2021). EKOLOŠKA AMBALAŽA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:786951

Varga, Martina. "EKOLOŠKA AMBALAŽA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:786951

Varga, Martina. "EKOLOŠKA AMBALAŽA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:786951

Varga, M. (2021). 'EKOLOŠKA AMBALAŽA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:786951

Varga M. EKOLOŠKA AMBALAŽA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:786951

M. Varga, "EKOLOŠKA AMBALAŽA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:786951

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Metadata
TitleEKOLOŠKA AMBALAŽA : Završni rad
Title (english)ECOLOGICAL PACKAGING : Final paper
AuthorMartina Varga
MentorZdravko Tolušić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Tematika s kojom se bavi ovaj završni rad je ekološka ambalaža. Prvi dio rada obuhvaća opće pojmove pakiranja i ambalaže, te funkcije i vrste ekološke ambalaže. Drugi dio prikazuje ekološku ambalažu kao dio novije marketing strategije pod nazivom „zeleni marketing“, čiji je cilj privući potrošače koji se zalažu za održive i društveno odgovorne proizvode. Nadalje, kroz rad imamo primjere ekološke ambalaže, kako u svijetu tako i u Hrvatskoj. Uz to provedeno je i istraživanje o prepoznatljivosti ekološke ambalaže, uzorak je bio slučajne veličine od 50 ispitanika. Na samom kraju u raspravi je prikazan osvrt na istraživanje, te je cijeli rad sažet u obliku zaključka.
Abstract (english)
The theme of this final work is environmental packaging. The first part of the paper covers general terms of packaging and packaging, as well as functions and types of organic packaging. The second part portrays environmental packaging as part of a newer marketing strategy called “green marketing”, aimed at attracting consumers who advocate sustainable and socially responsible products. Furthermore, through our work we have examples of ecological packaging, both in the world and in Croatia. In addition, a survey was carried out on the recognisability of organic packaging, and the sample was of random size of 50 respondents. At the very end, a review of the research is presented in the discussion, and the entire work is summarized in the form of a conclusion.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:786951
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-01 07:53:16