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undergraduate thesis
PRIMJENA ZELENOG MARKETINGA
Završni rad
2021. urn:nbn:hr:145:473335
Sičić, Ana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of National and International Economics

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Sičić, A. (2021). PRIMJENA ZELENOG MARKETINGA : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:473335

Sičić, Ana. "PRIMJENA ZELENOG MARKETINGA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:473335

Sičić, Ana. "PRIMJENA ZELENOG MARKETINGA : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2021. https://urn.nsk.hr/urn:nbn:hr:145:473335

Sičić, A. (2021). 'PRIMJENA ZELENOG MARKETINGA : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:473335

Sičić A. PRIMJENA ZELENOG MARKETINGA : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2021 [cited 2024 November 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:473335

A. Sičić, "PRIMJENA ZELENOG MARKETINGA : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:145:473335

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Metadata
TitlePRIMJENA ZELENOG MARKETINGA : Završni rad
Title (english)APPLICATION OF GREEN MARKETING : Final paper
AuthorAna Sičić
MentorZdravko Tolušić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of National and International Economics)
Osijek
Defense date and country2021-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Uz današnji ritam života potrošači su naviknuti na brze izbore koje trenutno zadovoljavaju potrebe. Poduzeća, tvornice, proizvodnja i prodaja se prilagođavaju tome i nude rješenja. Takva rješenja uz stalno poslovanje uvelike zagađuju okoliš, zajednicu i okolinu. Tržište je došlo do zasićenosti, a neobnovljivi prirodni resursi na minimum. Sukladno tome, nastaje zeleni marketing. Potrošači i poduzeća ga prakticiraju jer tim činom postaju društveno odgovorni. S vremenom potrošači su razvili ekološku svijest i potiču sve oko sebe na odgovornost za okolišem. Zeleni marketing želi pobuditi spoznaju za zdravim, kvalitetnim i najbitnije ekološki prihvatljivim proizvodima. Takvi proizvodi potaknuti su sve više od strane Europske unije ali i priznati diljem svijeta. Poduzeća moraju uložiti veliki napor kako bi imali 100% zeleno proizvodnju jer ona iziskuje puno vremena, izučavanja tržišta i procesa za proizvodnju. Zauzvrat ostvaruju vrlo pozitivne nagrade kao što su povećana dobit, sigurnije poslovanje, priznanje na tržištu i konkurentsku prednost. Kako bi zeleni marketing uspješno funkcionirao potrebna je snažna komunikacija između poduzeća i potrošača. Obje strane svojim izborima odlučuju kakve će mogućnosti ostaviti budućim generacijama.
Abstract (english)
In today’s pace of life, consumers are accustomed to quick choices that currently meet needs. Companies, factories, production and sales adapt to this and offer solutions. Such solutions, along with continuous business, greatly pollute the environment, the community and the environment. The market has become a saturated and non-renewable natural resource to say the least. Accordingly, green marketing is emerging. Consumers and companies practice this because they become socially responsible. Over time, consumers have developed environmental awareness and are encouraging everyone around them to take responsibility for the environment. Green marketing wants to inspire knowledge for healthy, quality and most importantly environmentally friendly products. The European Union is increasingly promoting such products, but it also recognizes them around the world. Companies have to put in a lot of effort to have 100% green production because it requires a lot of time, market research and production processes. In return, they achieve very positive rewards such as increased profits, safer business, market recognition and competitive advantage. For green marketing to work successfully, strong communication between business and consumers is needed. Both sides decide by their choice what opportunities they will leave to future generations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:473335
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-07-04 07:17:37