In today’s pace of life, consumers are accustomed to quick choices that currently meet needs. Companies, factories, production and sales adapt to this and offer solutions. Such solutions, along with continuous business, greatly pollute the environment, the community and the environment. The market has become a saturated and non-renewable natural resource to say the least. Accordingly, green marketing is emerging. Consumers and companies practice this because they become socially responsible. Over time, consumers have developed environmental awareness and are encouraging everyone around them to take responsibility for the environment. Green marketing wants to inspire knowledge for healthy, quality and most importantly environmentally friendly products. The European Union is increasingly promoting such products, but it also recognizes them around the world. Companies have to put in a lot of effort to have 100% green production because it requires a lot of time, market research and production processes. In return, they achieve very positive rewards such as increased profits, safer business, market recognition and competitive advantage. For green marketing to work successfully, strong communication between business and consumers is needed. Both sides decide by their choice what opportunities they will leave to future generations.